Community Relations Director (Internal Sales Director)

Community Relations Director

Want to know what makes our employees eager about going to work every day? The people we serve. Being a part of Maplewood requires passion and a desire to help others. Each employee has the ability to touch the hearts of all our seniors and be a part of something bigger than themselves. It’s not just a job. It’s an extraordinary life.

Maplewood Senior Living is a state-of-the-art, forward-thinking senior living provider.  We offer a home-like, luxury environment for our residents, allowing them to live “the good life” in a safe environment.  As an associate of Maplewood Senior Living, you will have the ability to make a profound difference in the lives of seniors each and every day. As we continue to grow, we are seeking a Community Relations Director to become part of our family.  We invite you to take your first step toward a rewarding career with us!

What we offer

• Competitive wages
• Growth opportunities
• Bonus & incentive programs
• Competitive Benefits Package: including medical, dental, vision, 401K match, company paid time-off, life insurance policy, insurance deductibles and voluntary Aflac insurance for our full-time employees

Primary Responsibilities

• Regularly meets the sales standards as set by the VP of Sales
• Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
• Meets and greets visitors and tours prospects
• Consistently uses all Maplewood sales tools
• Ensures that the building shows a positive first impression, communicate issues to supervisor
• Ensures model apartments are well appointed, clean, and neat
• Ensures qualified leads are entered in YARDI
• Cultivate leads and database, including written and oral communication
• Ensure use of YARDI within community is timely and accurate
• Ensures all lead sources are identified in the YARDI system
• Ensures inquiry forms are always available at the front desk and provided to all managers
• Works with the Executive Director to resolve any community presentation issues
• Maintains or grows occupancy to maximum levels
• Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plans
• Monthly mystery shop results score above 80%
• Plans and coordinates two lead generating events each month
• Proactively identifies and pursues publicity opportunities
• Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
• Meets monthly budget targets, with any variances to be discussed with the Executive Director
• Provide monthly sales and/or customer service training to concierges and managers
• Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
• Identifies primary and secondary markets with appropriate sales strategies and tactics
• Gathers YARDI reports for analysis and interpretation (to identify solutions)
• Provide Manager on Duty weekend coverage as scheduled
• Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities)  in February & August

Compliance & Safety

• Follows emergency procedures
• Understands the safety practices and procedures.

Communication

• Possess a sincere passion for working with our senior population
• Creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
• Displays patience, tact, enthusiasm and a cheerful disposition
• Promote Maplewood in a positive manner and effectively communicate the organizations values to residents, visitors, co-workers and the community

Education/Experience/Licensure/Certification

• Excellent customer service and public relations skills
• Cheerful personality
• Keen desire to serve seniors
• Ability to multi-task and prioritize
• Five years sales/marketing experience with a proven track record
• Strong proven ability to problem solve in a quick and efficient manner
• Creative approach to goals and problems
• Experience working with seniors
• Demonstrates proficiency in:
  • Microsoft Office Suite
  • YARDI or other CRM
• Proven record of identifying and developing professional referral sources