Marketing Manager, Property Management & Vacation Rentals

Job Title: Marketing Manager, Property Management

Department: Marketing & Communications

Job Location: Oak Island, North Carolina

Position Type & Hours: Full-time, weekly; 8:00 am to 5:00 pm, Monday through Friday

Salary Range: $35,000 to $45,000 per year, based on experience and achievement

Reports to: Director, Marketing & Communications

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Purpose

Assist in the overall operations of the Marketing and Communications Department with a particular focus on the marketing and communications of the property management division. Spotlight the Southport and Oak Island area as a superb travel destination, communicating the authenticity of the destination and what it offers. Educate and entice potential travelers by showcasing Margaret Rudd & Associates, Inc., REALTORS®’ inventory of vacation rental properties, informing them of area rules and regulations, and communicating policies, procedures, and other aspects of the booking process. Work with the marketing team to play a pivotal role in expanding the brand’s footprint and the division’s rental portfolio, driving direct bookings, and cultivating customer loyalty.

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Responsibilities

• Spearhead marketing initiatives and campaigns of the property management division
• Manage and create content for the website, social media, digital property guidebooks, and email marketing efforts to advertise and educate potential clients and travelers
• Facilitate offline advertising efforts at the direction of the department supervisor and Board of Directors
• Coordinate and maintain consistent marketing assets used to advertise the vacation rental inventory including but not limited to property amenity information, property descriptions, and property photographs
• Engage and grow the online community through consistent social media management
• Analyze data and work closely with the team to ensure maximum ROI from our marketing efforts
• Manage the daily marketing and communications needs of the property management division
• Direct the daily operations required to meet ongoing and incidental marketing campaigns and requests

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Skills/Qualifications

• 3 years minimum of prior marketing experience, preferably in a similar industry
• Experience managing social media accounts and campaigns
• Strong verbal and written communication skills with the ability to write, story-tell, proofread, and edit
• Ability to follow brand guidelines, marketing policies, and strategies, and adhere to a budget
• Experience using design software preferred, specifically Canva or Adobe Photoshop
• Ability to work on multiple projects simultaneously while prioritizing tasks to meet deadlines
• Knowledge of G-Suite, Microsoft Office Suite, email marketing tools like Constant Contact or Campaign Monitor, Google Analytics, and/or experience using Drupal or WordPress to manage websites preferred
• Reliable, hardworking, honest, and punctual nature
• Comfortability working both independently and as a member of a team

Job Type: Full-time

Pay: $35,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 3 years (Required)

Work Location: In person

Salary : $35,000 - $45,000