Sr. Director, Regional Marketing

This role represents the pinnacle of operational leadership, encompassing both internal and external Brand Sponsorship and events. The Sr. Director, Regional marketing will be at the forefront of crafting immersive experiences that bring our exceptional liquids to life for consumers. You will spearhead the adaptation and adoption of the US marketing playbook, tailoring it to cater to the distinctive requirements of diverse regions and markets throughout the country.

As the Sr. Director, you will be responsible for:

• Development of Comprehensive “Taste the Difference” (MABI product superiority platform) training, tastings, and resources.
• Oversee all US region specific marketing programs including adopting and adapting US playbook for local markets. Regional A&P budgets, performance reporting, and agency roster management.
• Sponsorship & Events Planning & Execution
• National Commercial Conference & Trade Show Planning & Execution

Qualified candidates will have:

• Bachelor’s Degree & 10 years of progressive marketing experience in Alc/Bev or CPG
• Experience leading a fast-moving, explosive-growth brand.
• Proven ability to think creatively, coupled with strong analytical and leadership skills.
• Brand Budgeting & strategic platform development experience
• Demonstrated ability building retail programs, media programs, and engaging with wholesalers regionally

This position is well-suited for you if you:

• Can influence teams and get buy-in at every level.
• Effectively articulate change.
• Take pride in building high performance teams.

At Mark Anthony, we live by 5 Core Values every day. They are our core belief and cornerstone of our culture. These values are non-negotiable and the DNA one needs to be successful at our company. For this reason, they also become the requirement of how we design jobs and what we look for in those we hire and promote.

Sense of Urgency

• Our business moves fast and so do we. We understand the power of now.
• We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

• We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
• When we have the best intentions for all, we create space to be our whole selves and do great things together.

 Simplicity

• Our lives are complicated enough. So why use 50 words when you can use 5?
• We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

 Humility

• Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly.
• We’re here for each other, and together we do great things. 

 Trust 

• We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.