Job Posting for Vice President of Marketing & Franchising at Marketing and Franchising Executive
We are seeking an experienced and strategic-minded Vice President of Marketing, Franchising to lead our marketing efforts across our franchise network. The ideal candidate will possess a deep understanding of both marketing strategies and the intricacies of franchising operations. In this role, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and franchise growth. Your expertise will play a crucial role in expanding our franchise footprint and maintaining consistent brand standards across all franchise locations.
What we offer
Salary $100,000 to $150,000
Health/Dental/Vision/Life Insurance
Paid Time Off (PTO)
Career advancement opportunities
Key Responsibilities
1. Franchise Marketing Strategy:
Develop a comprehensive marketing strategy tailored to franchise needs, aligning with the overall business objectives.
Collaborate with cross-functional teams to ensure the marketing strategy integrates seamlessly with franchise operations, sales, and business development.
2. Brand Management:
Maintain and enhance the brand identity and reputation across the franchise network.
Ensure consistent messaging, branding, and customer experience across all franchise locations.
3. Lead Generation and Conversion:
Develop and implement lead generation strategies to attract potential franchisees.
Collaborate with the sales team to create effective materials and resources for franchise prospecting and conversion.
4. Digital Marketing:
Oversee digital marketing efforts, including website management, social media, online advertising, search engine optimization (SEO).
Stay up-to-date with digital marketing trends and emerging technologies to ensure competitive advantage.
5. Marketing Collateral and Materials:
Create and maintain marketing collateral, tools, and resources to support franchisees in their local marketing efforts.
Ensure all marketing materials are up-to-date, relevant, and in line with the brand's guidelines.
6. Marketing Analytics and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives.
Regularly analyze and report on marketing performance to the executive team, identifying areas for improvement and optimization.
7. Budget Management:
Develop and manage the marketing budget for franchise operations, optimizing allocation to achieve maximum ROI.
Monitor expenses, ensure cost-effective strategies, and make recommendations for resource allocation.
8. Team Leadership and Development:
Lead and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and innovation.
Provide mentorship, guidance, and professional development opportunities for team members.
Qualifications and Requirements
Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
Proven track record of successful marketing leadership within the franchising industry.
Strong understanding of franchise operations, dynamics, and challenges.
Demonstrated ability to create and execute effective marketing strategies that drive franchise growth.
Excellent communication, interpersonal, and leadership skills.
Proficiency in digital marketing, including SEO, social media, and online advertising.
Analytical mindset with the ability to use data to drive decisions and measure performance.
Budget management and financial acumen.
Ability to thrive in a fast-paced, dynamic, and collaborative environment.
Application Process
If you are a strategic thinker with a passion for both marketing and franchising, and you're ready to take on a leadership role that will impact the growth of our franchise network, we invite you to submit your resume and a cover letter detailing your relevant experience and accomplishments. Please include examples of successful marketing campaigns and their impact on franchise growth. We look forward to reviewing your application and exploring the possibility of having you join our team as the Vice President of Marketing, Franchising.
Note: This job description is a general outline of responsibilities and qualifications for the VP of Marketing, Franchising role. Actual responsibilities and qualifications may vary based on the specific needs of the company and industry trends.
President, Union Health Foundation
VISITING NURSE ASSOCIATION OF THE WABASH VALLEY INC -
Salary.com Estimation for Vice President of Marketing & Franchising in Terre Haute, IN
$93,370 to $121,845
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