We have an exciting opportunity for a Marketing & Tourism Specialist at Tampa’s premier shopping destination!
International Plaza & Bay Street, Tampa’s premier shopping destination, has an exciting opportunity for a dynamic, independent, and driven marketing specialist who can manage and implement digital, brand, tourism and event marketing programs and serve as an integral member of the center team.
It’s love. Not work.
At TAUBMAN, we believe with every fiber of our being that the right team can achieve anything. We know we are expected to bring it – and we do. So, whether it’s an opportunity in leasing, marketing, accounting, finance or another area that brings you here, if you respond to what we’re saying, we’d love to hear from you….
Day to day responsibilities
In this role, in partnership with the Marketing & Sponsorship Director, you will be responsible for marketing-related activities at International Plaza & Bay Street targeting both local and tourist shoppers. You will positively represent the Center and the Marketing department to tenants, customers, partners, and vendors and perform administrative duties in support of all marketing activities.
-
Annual Marketing Plan: In partnership with the Marketing & Sponsorship Director, help develop the center’s annual strategic marketing and communications plan to positively impact the center’s traffic, sales, and market share.
-
Social Media Program: Implement the center’s social media program, based on approved center and corporate strategies. Provide day-to-day ownership and expertise on social content publishing including posting of all content, moderation, and promoted post targeting.
-
Influencer Program: Develop and execute an influencer program including budget management, contract negotiation/execution, monitoring fulfillment and relationship building.
-
Email: Work with the corporate office to fulfill responsibilities for the center’s email program, including content verification and localization, contributing to the content calendar, and driving email acquisition.
-
Website: Maintain up-to-date and comprehensive information on the center, tenants, and sponsors within the center’s website.
-
Events and Promotions: Manage the details of events and promotion implementation, including, but not limited to, the following areas: collateral, entertainment, tenant participation, digital presence, and vendor management.
-
Budget Management: Assist the Marketing & Sponsorship Director in overseeing the annual marketing budgets including allocating and tracking expenses.
-
Creative Development: Work with corporate creative service department to develop all marketing and advertising materials for the shopping center.
-
In-Center Collateral: Develop, supervise production, proofread, and edit all collateral materials.
-
Tourism Programs: Develop and execute marketing programs for tourists including B2B relationship management, program management and collateral development.
-
Sponsorship: Oversee the execution and fulfillment of sponsorship programs and mall media including execution of benefits, contract fulfillment and proof of posting tracking for both sponsors and media clients.
General Administrative Duties
- Perform clerical duties as necessary, including, but not limited to: responding to tenant, sponsor and customer inquiries, filing, preparing correspondence and/or reports, maintaining databases, keeping schedules and calendars, setting up meetings, preparing meeting rooms, legal contract administration and other administrative duties as required by the management.
-
Other duties as assigned
The ideal candidate will have…
-
Retail experience is preferred
-
Minimum of 3-5 years of marketing or digital marketing work experience is preferred
-
Proficiency of Digital Marketing programs
-
Experience in Canva or Adobe Creative Suite programs
-
High School degree or equivalent is required
-
Bachelor’s Degree in Business Administration, Communications or Marketing is required, or equivalent education and experience
-
Proficiency in Microsoft Word, Excel, PowerPoint, and email programs
-
Excellent writing and editing skills
-
Excellent oral and written communications skills
-
A high level of professionalism, flexibility, and initiative
-
Strong attention to detail and high level of accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
-
Ability to collect and analyze information used to make sound decisions.
Our employees thrive with a rewarding work environment, competitive pay, and outstanding benefits!