Area Director of Sales - Franchised

Additional Information: This hotel is owned and operated by an independent franchisee, BlackRidge Companies. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.  If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

JOB SUMMARY

The Area Director of Sales will have direct oversight of the sales operations for a group of hotels (Courtyard, Residence Inn Downtown, and the SpringHill Suites). This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel sales departments including but not limited to direct sales, follow-up sales administration, hiring of staff, training, managing, and coaching. Additional tasks include sales and marketing, budget, forecast, advertising, marketing, and business plans. 

Duties/Responsibilities:   

• The primary responsibility of the Area Director of Sales is to strategically plan and oversee the sales and marketing activities for a group of hotels 

• This position entails achieving optimal occupancy and growth in average daily rate (ADR) to maximize total revenue, while also surpassing the profit objectives set for the entire collection of hotels 

• The Area Director of Sales will be in charge of managing the hotel sales department, which includes tasks such as direct sales follow-up, sales administration, staff hiring, training, and coaching 

• Other responsibilities include creating sales and marketing budgets, forecasting, advertising, marketing, and business plans. All tasks must be managed within the approved plans and budgets 

• The coordination of all group, transient, and catering sales solicitations and bookings is crucial to maximize overall revenue 

• Developing, recommending, implementing, and managing the annual budget for the division, as well as the advertising, public relations, marketing, and sales plans and programs for the hotel, is essential. The aim is to maximize rates, occupancy, and food & beverage opportunities, thus ensuring that the hotel exceeds revenue/profit goals and expectations. 

• Initiating and organizing sales trips to key feeder markets/cities is important, with a focus on identifying accounts that can directly contribute to revenue performance targets for all hotels within the cluster 

• Working directly with property-based Sales to assist in coordinating onproperty direct sales efforts is part of the role 

• Proactively conducting market research, analyzing industry trends, and staying informed about competitor activities is an ongoing responsibility 

• Travel on a weekly basis as required

JOB REQUIREMENTS

Required Skills/Abilities:   

•  Excellent verbal and written communication skills 

•  Excellent interpersonal and customer service skills 

•  Excellent organizational skills and attention to detail 

•  Strong analytical and problem-solving skills  

•  Strong supervisory and leadership skills  

•  Extensive knowledge of hotel and hospitality industry 

•  Proficient with Microsoft Office Suite or related software Education and Experience: 

•  4-year Bachelor’s degree preferred 

•  2 years Director of Sales or 4 years of Sales Management experience required  

•  Employees are required to adhere to safety requirements by wearing the appropriate personal protective equipment 

•  Valid Drivers License

Description of Pay and Benefits

Full Benefits package (medical, dental, vision), 401K, and travel benefits. Possible relocation assistance if out of the area

This company is an equal opportunity employer.

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