In any marketing automation environment, there is the stakeholder who owns the strategy and the message and there is the production lead/team, who owns the execution. At our client, there is a role in between who serves to translate the strategic needs into the production directives. Activation Managers are part Production, part project manager, part strategic partner.
A successful Activation Manager has deep marketing automation experience and is Marketo certified, as pressure testing and QAing are a part of the role, but most of the role is performing as a liaison between stakeholders so that the production team can focus on campaign success. The right person for this role loves to problem solve, is highly organized, patient, and clever. The candidates who have done best in this role have been both the marketing stakeholder and the production lead in past lives and are sensitive to the needs of each, have a kind and reassuring demeanor, and the skills to be a trusted point of contact for the client.
Essential Responsibilities, include but are not limited to:
Marketing Automation
Minimum Knowledge, Skills and Abilities (Must Haves):
Nice to Haves:
Who thrives with us:
About Marvel Marketers:
Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.
As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.
Marvel Marketers is an Equal Opportunity Employer
Marvel Marketers offers statutory benefits as required by local regulations.
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