Marketing Analyst

Overview

Massage Envy is looking to hire a Marketing Analyst Manager to draw simplified learnings out of complex data from multiple sources. You will be responsible for tracking marketing spending, KPI’s, and identifying customer insights through multiple sources to identify opportunities to drive business results. You will also manage relationships with external marketing analytics vendors.

What We'll Accomplish Together

Essential Functions

• Provide subject Manage and translate large, raw datasets into and identify insights around business trends and customer profile/segmentation behaviors
• Understanding of datasets/databases and partner closely with FP&A, external vendors, and IT data teams to identify new data sources or tools
• Identify marketing and business level opportunities based on learnings and insights
• Create and distribute marketing dashboards and reports to track key performance indicators and trends in network performance by campaign or initiative
• Provide post event/launch learnings
• Simplify findings into summaries and visuals that provide high-level insights for executive updates
• Manage relationships with external marketing analytics vendors
• Monitor competitive data and activity across available sources and identify trends and opportunities
• Actively seek ways to address data gaps and quality gaps to improve performance to maximize results
• Collect and summarize relevant industry insights from public sources.
• Provide ad hoc reporting as requested

Education, Experience, and Skills Required

• Bachelor’s degree or equivalent work experience
• 2-3 years hands-on experience in data analytics
• Analytical background with the ability to use multiple data sets, technologies, and analytical techniques to identify business trends, risks, and opportunities
• Strong analytical mindset, attention to details, critical thinking abilities, problem solver
• Previous experience developing and creating reports
• Ability to gather data from multiple sources and create meaningful results
• Ability to manage and prioritize multiple assignments and deliverables
• Proficient in Microsoft Excel and PowerPoint
• Familiar with the Salesforce and Tableau is a plus
• Strong analytics skills with an understanding of Google Analytics, web, and CRM analytics
• Organized with self-initiative and passion to explore data for additional learnings
• Outstanding communication skills (both oral and written) coupled with the ability to articulate clearly
• Strong ability to build relationships/excellent verbal and written communication skills
• Self-directed with the ability to exercise independent judgment
• Occasional travel may be required

Massage Envy Franchise LLC Benefits 

Hybrid work model, flexible work from home options available.

In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!   

Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.