Sr Director, Dealer Product & Channel Marketing

Company Description

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!

Job Description

Company Overview:

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives, and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team, and moving forward, and is kept alive by our more than 14,000 associates across twenty plus manufacturing facility and offices.

Position Summary

This is a leadership role that is responsible for developing and executing “go to market” strategies within the dealer and builder channels that will drive profitable growth and increase market share by integrating MasterBrand Cabinets, Inc. (MBC) products with appropriate customer segments.

Key Accountabilities

• Develop and implement dealer and builder channel strategies, focusing on channel GTM vision, product and sales teams, and customers.

• Manage the multi-branded deployment of all cabinet brands that span the price spectrum of MBC’s dealer businesses.

• Provide direct and indirect assistance to sales representatives.

•  Develop and lead the required channel initiatives for MBC’s National Accounts.

• Analyze target markets and build an overall channel opportunity model by segment, growth, and trends.

• Execute marketing plan to deliver targeted sales and profits.

• Manage and develop a team of direct reports focused on creating and implementing channel-specific programs, promotions, product offerings, sales tools, training events, and other related growth strategies for MBC’s entire portfolio of brands.

• Work with Sales, Brand, and Product teams to manage brand and merchandising promotion plans as well as product, distribution, and pricing strategies.

• Track effectiveness of channel marketing programs and recommend plan changes as appropriate.

• Identify and communicate product and service gaps within the dealer and builder channels.

• Travel as business needs require, estimated 50% plus.

• Perform other duties as may be assigned at management’s discretion.

Characteristics & Attributes

Make the team better 

• Celebrate success; give feedback to improve
• Get actively involved and share your perspective

Be bold

• Make big commitments to deliver big results
• Fail fast

Champion improvement

• Trust the tools to drive results
• Don’t wait for someone else to find a better way

Required Knowledge Skills and Experience

• Industry and product passion; strong desire to win.
• Strong business acumen
• Strong analytical and strategic thinking skills.
• Strong team orientation.
• Strong written, verbal, and presentation skills.
• Ability to influence cross-functional teams without formal authority.
• Detail oriented; thorough.
• Comfortable with change.
• Ability to manage multiple projects.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field is required.
• 7 years of experience in the building products industry with a marketing and/or sales background.
• Possess or obtain intimate knowledge of industry products, services, distribution, customers & competitors.
• Background or experience with lean tools is recommended.
• Experience managing multiple projects and timelines.
• Ability to analyze data and extract insights.
• Strong written, verbal, and presentation skills. 

Additional Information

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected].

*Actual pay will vary based on qualifications and other factors