Director, Digital Channel Marketing

SUMMARY

We are seeking a highly experienced and strategic Director of Digital Marketing to lead our digital marketing efforts. The ideal candidate will have 10-plus years of comprehensive experience in digital marketing, with a strong focus on SEO, paid search, account-based marketing, and email marketing. The Director of Digital Marketing will play a crucial role in developing and implementing effective digital strategies to drive brand awareness, customer acquisition, and revenue growth.

RESPONSIBILITIES

• Digital Strategy and Planning:
  • Develop and lead the overall digital marketing strategy aligned with business objectives
  • Identify and capitalize on emerging trends and technologies in the digital space
  • Collaborate with cross-functional teams to ensure alignment with overall marketing and business goals
• SEO and Paid Search:
  • Oversee the development and execution of SEO strategies to improve organic search rankings
  • Manage paid search campaigns, ensuring optimal performance and ROI
  • Maintain awareness of industry changes and algorithm updates to refine strategies accordingly
• Account-Based Advertising and Paid Media:
  • Plan, execute, and optimize paid media campaigns across platforms
  • Monitor and analyze campaign performance, adjusting strategies to meet KPIs
  • Collaborate with creative and segment teams to develop compelling ad creatives
• Email Marketing:
  • Develop and execute comprehensive email marketing strategies to nurture leads and engage customers
  • Utilize personalization to enhance the effectiveness of email campaigns
  • Monitor deliverability and engagement metrics, optimizing campaigns for maximum impact
• Team Management:
  • Lead and inspire a diverse team of 5 plus professionals, including specialists in SEO, paid search, marketing operations, and web development
  • Foster a collaborative and innovative team culture, ensuring each team member contributes to the overall success of the department
  • Provide mentorship, guidance, and professional development opportunities to team members
• Analytics and Reporting:
  • Implement and utilize advanced analytics tools to measure the performance of digital marketing channels
  • Provide regular reports to leadership, highlighting key performance indicators and insights
  • Use data-driven insights to continually refine and optimize digital marketing strategies
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs, MQAs, and SQLs, and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot) and CRM systems (SFDC, Microsoft Dynamics).
• Lead, nurture, and develop and team of marketing program managers and SDRs.
• Build high performance team
• Be responsible for the budget and report on key performance metrics aligned with ROI goals.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
• 10 plus years of proven experience in digital marketing with a focus on B2B lead generation tactics and account-based marketing
• Strong analytical skills with the ability to interpret data and make informed decisions
• Proven track record of developing and implementing successful digital marketing strategies
• Experience managing and leading teams
• Familiarity with marketing operations and web development

PERSONAL ATTRIBUTES

• Highly analytical mindset with a passion for problem-solving
• Strategic thinker with the ability to translate business goals into actionable digital marketing plans
• Results-driven with a focus on achieving and exceeding KPIs
• Strong organizational and project management skills

PHYSICAL DEMANDS AND WORKING CONDITIONS

• Ability to operate a computer and work at a desk for extended periods of time
• Ability to communicate effectively in writing, in person, over the telephone and in e-mail
• Ability to travel when required

Willingness to work from the Salt Lake office preferred.