Director of Product Marketing

Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers to create trusted content at scale. Mavrck is the #1 influencer marketing platform for the Enterprise on software review site G2, and was also named a “Leader” in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.

We're looking for a Director of Product Marketing to join us in building meaningful connections between creators and brands. This person will establish and grow the product marketing team at Mavrck. They will drive pricing and packaging, messaging and strategic positioning, and product launches along with product, marketing, sales and customer success leadership. The ideal candidate is someone who thrives in an entrepreneurial environment with real autonomy and accountability for delivering business results. They will have a strong B2B (or B2B2C) product marketing background, a drive to advance the creator economy, and experience leading teams.

In this role, you'll get to: 

• Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends 
• Partner closely with the product team, contributing to the product strategy through competitive insight, market opportunity sizing, product positioning and execution of key launches 
• Lead the Product Marketing team as a player coach
• Drive product positioning and messaging with GTM and Product leadership
• Drive pricing and packaging strategies with GTM and Product leadership
• Partner with customers, product, marketing, sales, customer success, data and partnerships to drive alignment between all groups
• Oversee product launches and releases, collaborating with the marketing team to develop campaigns that carry product messages to market 
• Lead continued efforts to define our ideal customer profiles with GTM leadership
• Put in place processes and workflows to ensure success of the team and functions
• This position reports directly to the VP of Product

Mavrck is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 8 years of experience in B2B (or B2B2C) Product Marketing and Sales Enablement in SaaS, AdTech or Social Media
• 3 years managing high-performing teams with a proven track record of success
• Experience synthesizing and translating market needs into product strategies 
• Experience driving pricing and packaging for SaaS and/or AdTech software products 
• Experience developing sales enablement positioning and messaging 
• A proven track record of effectively planning, delivering, and measuring marketing campaigns and product launches
• Strong executive presence with excellent verbal and written communication skills, as well as external-facing presentation skills
• A collaborative approach to work, with proven relationships across different departments and stakeholder groups
• Enthusiasm for a fast-paced, dynamic work environment

Bonus Points:

• Consumer product marketing experience
• MBA or Masters Degree
• Understanding of the trends and technology helping to shape the MarTech and Creator Economy landscapes

Some perks of being on our Squad include... 

• Remote Work: We acknowledge (now more than ever) that you do not need to be in an office or at a desk to be successful - and we provide a stipend to ensure that your WFH set up is comfortable!
• Unlimited PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge! 
• Flex-Fridays: Summer Fridays are year long at Mavrck. Catch up on emails on Friday afternoons or start your weekend early - the time is yours!
• Paid Parental Leave: Take up to 12 weeks paid leave when a little one joins the family! 
• Ongoing Learning: Growth is a big reason people join Mavrck and a core tenet of our culture, so we provide access to a variety of Learning and Development options, like online courses or coaching - and support you pursuing ones that you are passionate about!  
• We Care: 401k, Health, Dental, Vision, Long Term and Short Term disability are part of a comprehensive benefits package
• Fun, Pet-Friendly Environment: When we’re in the office, music, jeans and t-shirts are the norm - and office dogs!!
• Yummy Food: Healthy snacks are always provided.
  
  

Mavrck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing the form below.