BRAND STRATEGY MANAGER

McCormick & Company, Inc., a global leader in the spice, flavor, and seasonings industry, is seeking a Brand Strategy Manager I supporting Brand Strategies for North America and Global Brands. This new hire will work in a hybrid capacity located at 24 Schilling Road, in Hunt Valley, MD. The Brand Strategy Manager will report to a Marketing Director.

McCormick & Company, Incorporated is a global leader in flavor with approximately 13,000 employees worldwide. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is "To Stand Together for the Future of Flavor and our Vision is "A World United by Flavor—where healthy, sustainable and delicious go hand in hand."

As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.

The Product Manager I – Brand Strategy, will be responsible for improving brand strategies for both North American brands and Global Brands. This includes supporting brand tool creation, updating positioning, strategic analysis, research and creating or updating brand books. This involves gathering and analyzing data, identifying consumer insights, competitive analysis, and collaborating cross functionally.

Responsibilities

• Develops brand tools and brand books for both North American and Global Brands.
• Analyzes and gathers consumer research and market data to inform recommendations
• Organizes and leads working sessions
• Writes positioning statements
• Ensures alignment of strategies with cross functional teams, including Business teams in all regions, internal creative teams, product development, etc.
• Project leads with external agencies the creation of brand books
• Provides information and slides for key presentations (CAGNY, BOD, quarterly updates, etc)
• Creates and delivers presentations across regions and to upper management
• Supports Global Marketing Director in any other projects needed

Required Qualifications

• Bachelor’s Degree in Business, Marketing or related discipline
• Combined minimum of 3 years Marketing or/and Strategy Consulting experience
• Demonstrated relevant skills & results in consumer-packaged goods marketing and brand strategy
• advertising, market research and business
• Experience leading and collaborating with across functions
• Experience formulating brand strategies
• Business analysis, KPI development, plan implementations
• Highly skilled at creating power point presentations and using excel for data analysis
• Expertise in syndicated databases, market research, business and brand planning, finance and communications
• Strong personal and team leadership; effective influencer to upper management and peers
• Able to be excellent at strategic thinking while being action oriented
• Has an entrepreneurial spirit: optimistic, natural owner, proactive, able to adapt and create new processes
• Ability to manage multiple projects
• Outstanding written and verbal communication (clear and concise),
• Able to interact with multiple personalities and multiple cultures
• Fast and autonomous learner that can manage multiple projects
• Attention to detail, highly organized and excellent follow through

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McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.