Position Summary :
In addition to the Marketing Department, this role will have strong relationships with members of the Sales, Finance, Player’s Club, Food & Beverage, Facilities and EVS departments in addition to external agency personnel and vendors
Position Title :
Coordinator Advertising
Department : Marketing
Marketing
Reports to :
Supervisor Advertising
FLSA Status : Exempt
Exempt
License Type : Gaming
Gaming
Target Pay : $60,000 - $70,000
$60,000 - $70,000
Essential Job Functions :
Develops and manages the daily operation of advertising, media planning, public relations, community relations, and internal communications plansResponsible for the development, management and implementation of advertising including, but not limited to, creative development, production, workflow, media planning, Internet channel, and strategic plan developmentInterfaces with other department managers to manage activities that require advertising, as well as tracking results of all direct response-advertising programsManages advertising agency relationshipsManages strategic marketing alliances including development and coordination with other department managers and executionSteward of the Rivers brand managing usage, brand standards, and development of strategic marketing plans to enhance the brandAssists in development of general marketing plans, operating reviews and consolidation of departmental marketing plansOversees property signage planning, development and executionQualifications :
College degree or other work or educational equivalent required1-3 years of relevant experience working in advertising, social media or a comparable marketing capacityOutstanding organization skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously.
Must thrive in a fast-paced, fluid environmentStrong desire to take accountability and have their performance measured on contribution to business resultsBusiness intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competitionWorking knowledge of Google SuiteCreate and seize opportunities to win, even when faced with ambiguityAbility to remain professional in stressful situations and the ability to thrive in high pressure, fast-paced environmentAnalytical prowess which includes critical thinking skills that get to the root of the problemProblem resolution, be decisive and timely, act on information and adapt with changesTeam focused, catalyst for success of the whole teamPeople developer, inspire and drive employees to go beyond the expected, develop people to be their personal and professional bestPerformance manager, arm employees with specific and useful performance feedbackSelf-assurance, resilient and tenaciousSelf-awareness, genuine understanding of personal strengths and weaknessesEnvironmental radar, understand how to get things done and when to involve others in decisionsRange of influence, inspire confidence, be authentic, build and leverage a powerful internal and external networkOversees property signage planning, development and executionAbility to maintain confidentialityAbility to successfully fulfill the pre-employment processAbility to work flexible shifts and days of the week including holidaysAbility to obtain and maintain all necessary licensingAssists in development of general marketing plans, operating reviews and consolidation of departmental marketing plansWorking Conditions :
Work is performed both in an office and on the casino floor in a smoke-free environmentHours of work will vary based on the monthly marketing calendar and average at least 40 hours per week.
Based on the promotion hours will vary between daytime and early evening hours, typically. Holiday and weekend work schedules will also varyAt times the Coordinator Advertising will be required to travel off property and execute events outside of the casinoTeam members may be required to move and lift boxes and items up to 25lbs
Last updated : 2024-05-15
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Advertising Skill
Campaign Management Skill
Rivers Casino & Resort Schenectady, Schenectady, NY
Rivers Casino & Resort Schenectady, Schenectady, NY