Marketing specialist

Job Description - Product Marketing Specialist (IND001692)Job DescriptionProduct Marketing Specialist

IND001692About Us

The people at Industrial Scientific are committed to ending death on the job by the year 2050, and we need more help. We hire smart, motivated people, give them world-class tools in a supportive environment, and we let them do their job.

Our team is highly engaged, creates quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance : bringing out the best in people;

creating a climate of trust, openness and high performance; fostering candor; and treating people fairly and with dignity .

Fortive Corporation Overview

Fortive Corporation OverviewFortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies.

We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive : For you, for us, for growth.

Ready to move your career forward? Find out more at careers.fortive.com .

The Product Marketing Specialist is responsible for the outbound marketing activities and internal communications and training for Industrial Scientific.

This position will craft marketing content based on product positioning, conceive, and develop innovative marketing programs that drive demand, and work alongside Product, Sales, and Marketing.

This role will require being the expert in buyers, how they buy and transferring that knowledge to the global sales channels.

Effective execution of all product rollouts and integrated marketing activities is critical.The ideal candidate will be a confident, hard-working professional, with a positive attitude focusing on teamwork that thrives in a fast-paced, growing, and results-driven work environment.

• Essential Duties and Responsibilities : New Products plan the go-to-market of new products and software releases; develop product messaging that differentiates the product in the market;
• train regional sales teams on new productsExisting Products sustain product launches and develop recommended product solution packages that drive customer valueField Marketing Collaborate with regional sales team to research, strategize, plan and implement regional marketing initiatives that complement the broader go-to-market strategy;
• support regional initiatives to drive sales performance and build brand loyaltySales Enablement Drive the team’s confidence and ability to sell products and services by communicating the value proposition to internal teams, developing the sales tools, demos, and training that support the selling processDemand Generation develop the strategies and manage the marketing programs that drive demand for new and existing products;
• Partner with Marketing, App Engineering, Customer Success to executeMarket intelligence be the expert on your buyers, how they buy and their buying criteria;

be the expert on your competition and how to win against themQualificationsQualifications

Required Qualifications :

Bachelor’s

degree

in business, engineering, marketing, or related field3 more years of product marketing or product management experienceSuperior

written and

verbal

communication

skillsExcellent people and

management

skills

interact

with

staff, colleagues, cross-functional teams, and third partiesExperience

partnering

with sales teamsStrong

attention

detailWilling to travel 10-15%Preferred Qualifications :

Working

knowledge

of industrial EHS market and global standardsPrior work in Industrial B2B

Organization

Organization

Industrial Scientific CorporationPrimary Location

Primary Location

North America-United States-PA-Pittsburgh

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Last updated : 2024-03-04