Marketing Coordinator

Position Summary:

The Marketing Coordinator position performs marketing functions for the Sales and Marketing department in support of the company objectives to provide goods and services that meet customer's requirements for quality, quantity, and timelines.

Duties/Responsibilities:

• Create marketing channel monthly campaigns around various company topics. Campaigns typically include, but are not limited to: targeted webpages, email marketing, blog creation, white paper publication, social media posting, company deck slide creation, paid search, paid social, etc.
• Manage eCommerce store on medicalmurray.com by optimizing product pages and SKUs, managing Google product listings, and fulfilling and packing orders.
• Partner with external communication and digital groups/individuals for marketing asset creation, news dispatch, and other projects.
• Create and present weekly, monthly and quarterly reports and KPIs on digital platform growth (social media, website traffic)
• Coordinate registration, reservations, and logistics for sales and attending staff for all trade shows / company external events. Travel required periodically for events
• Design and creation of new trade show booth layout and display elements
• Prepare and deliver effective marketing communication material such as advertising/promotional tools (datasheets, company presentation, brochures), press copy/releases, and driving effective trade show & conferences strategies
• Prepare annual sales and advertising budgets - with monitoring of marketing-related annual spend and trade show ROI
• Monitor contacts within CRM software (HubSpot/Salesforce) for engagement and form submissions
• Support project manager on quarterly/biannual company newsletter
• Manage photo and video file depository between SharePoint and Google Photos
• Manage inventory of promotional Medical Murray products for events and trade shows and order additional when required
• Compiles lead and prospecting information for multiple sales territories, including contact information and searching for new prospects via Linkedin and Apollo

For your benefit(s):

• Health and dental insurance
• Company paid life insurance
• Company paid vision insurance
• Company paid disability coverage
• 401k (w/ company contribution)
• LifeLock Identity Protection
• Metlaw Legal Assistance
• BeWell - Teledoc program
• Holiday pay
• 18 days of paid time off

Qualifications:

• Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/social media, as well as market research methods
• Bachelor's degree in a related field
• 1-5 years of direct work experience, medical device industry preferred
• Experience with HubSpot, WordPress and WooCommerce preferred
• Periodic travel required for events, up to 15%

Skills/Knowledge/Abilities:

• High energy level, attention to detail and a sense of urgency
• Strong communication (written and verbal) and computer skills
• Self-sufficient and self-motivated; requires minimum supervision
• Excellent planning, communication, and leadership skills
• Strong organizational skills
• Computer skills including MS Office, Excel, HubSpot, Box, and WordPress
• Strong customer interaction skills