Fueled by the power for discovery, the Copy Supervisor is responsible for contributing to and executing creative strategy, brainstorming ideas, developing concepts and producing brand specific messaging for digital and print deliverables on assigned brands while overseeing the junior members of the copy team. This is a full-time remote, work-from-home opportunity.
Our Uniqueness and Expectations of Future THINKERS…
Take Ownership
Help Colleagues Do Their Best
Infuse Optimism And Fun
Nurture Innovation
Keep An Open Mind
Exceed Expectations
Respect Others
Position Responsibilities
Demonstrate thorough knowledge of assigned brand, therapeutic category, and overall marketplace as well as pharmaceutical marketing restrictions/requirements
Possess solid understanding of the science of assigned brand(s)
Contribute to brand strategy and big conceptual ideas
Actively participate in strategic and promotional planning for assigned brands, market research, and work plan development and be able to present ideas and creative solutions comfortably.
Work with Art counterparts to develop creative strategies and to develop dynamic and own-able concepts
Develop digital content for websites, marketing emails, and various social media platforms
Collaborate with art, digital strategy, and development to establish content hierarchy, style elements, and optimal UX
Incorporate predefined SEO keyword strategies into website manuscripts
Oversee tone, style, structure and voice of all content, based on brand strategy, client expectation and creative brief
Partner with Creative, Account, Digital Strategy, and Client teams to ensure copy that accomplishes marketing objectives
Effectively develop promotional copy for assigned product(s)
Maintain a library of current reference materials to ensure accuracy of all claims made
Review and format copy according to AMA/client/agency style
Demonstrate mastery of manuscript submission process, including referencing and regulatory details of assigned product(s) (may vary from account to account).
Leverage effective presentation skills to persuade internal and external clients to execute work that exceeds basic requirements of the brief
Develop and maintain the creative direction/vision of assigned brand(s)
Lead conceptual development from beginning to end
Assist with distribution and management of brand projects, adhering to timelines and estimates.
Able to multitask and oversee the quality of multiple tactical initiatives
Must be open to travel as needed for client engagements
Talent & Knack
Minimum of a bachelor’s degree in communications, science, marketing, or related field of study
At least 5 years of marketing copywriting experience, including at least 2 years of pharmaceutical, medical, and device writing experience in an advertising or digital agency
Familiarity with referencing/annotating copy for the pharmaceutical industry
Experience writing for video, broadcast, and/or trade shows helpful
Strong understanding data presentation and extrapolate messages from articles and research papers
Ability to think conceptually while writing traditional advertising programs or innovative interactive initiatives
Think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions
Communicate workload appropriately based on skill sets and talents; communicates well with others on workload issues & needs, the progress of work and results
Take ownership of day-to-day accounts and take responsibility to learn new accounts to develop client and agency business
Familiar with annotating, referencing, and AMA style; able to search for pertinent references and understand how to support claims
Knowledgeable about day-to-day brands and quick to learn new products/categories as required
Salary.com Estimation for Copy Supervisor in Cary, NC
$158,482 to $210,339
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