Associate Director, Marketing - Strategy Point for Rotavirus Franchise (Hybrid)

Job Description

This is an exciting opportunity to join the Pediatric & Hepatitis Vaccines Marketing Team to aid field execution for the portfolio.  This role will work closely with our brand strategy leads, customer marketing, field sales leadership, learning and development, and our Digital Engagement Teams, to ensure a cohesive portfolio strategy.

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to recognize our customers’ needs and strive to provide solutions to meet them. This is an exciting opportunity to join the Pediatric Vaccines Portfolio as the Strategy Point for Rotavirus.  In this role, you will have the opportunity to shape the strategy for the Rotavirus franchise while also directing prioritized initiatives across the pediatric portfolio.

This person will play a critical role in developing and iterating on brand strategy and will work closely with other brand strategy leads, customer marketing, field sales guidance, learning and development, and our Digital Engagement Teams, to ensure a cohesive portfolio strategy.

The position is based out of Upper Gwynedd, PA and will report directly to the US Marketing Leader.

Key responsibilities include:

• Developing and iterating on the brand strategy across HCP customer segments, including incorporating the L3 framework, while partnering with brand and extended team colleagues across our company to ensure strategic choices maximize performance

• Evaluate and implement innovative engagement options with focus on digital and non-traditional customer engagement (physician, consumer, distributor, etc.)

• Guide competitive readiness activities, including recommendations for life cycle management investments

• Guide sub-teams in support of key marketing work-streams

• Direct forecasting & demand planning

• Collaborate closely with sales teams (including sales leadership) for input on ongoing strategy/resource development

• Directing insight-focused market research initiatives and leveraging results to inform brand strategy

• In conjunction with marketing partners, customer operations and sales leadership, develop, create and monitor key performance indicators and quickly implement changes based on key learnings

• Significant partnership with global franchise, customer operations, training, finance, etc. to achieve objectives

Education Minimum:

• BA/BS

• Preferred: MBA

Knowledge and Skills:  

• Minimum of 5 years of combined sales, marketing, market research, promotion knowledge

• Demonstrated ability to make strategic choices using fundamental marketing tools (e.g. segmentation, positioning, etc.)

• Strong presentation and engagement skills, including the ability to communicate complex information in a succinct and simplified manner

• Demonstrated financial planning & budget management and analytical skills

• Demonstrated ability to work effectively in a cross-functional influence role

• Demonstrated team leadership

Preferred Knowledge and Skills:

• Knowledge of medical / legal review of promotional or tactical execution material

• Prior knowledge of vaccine marketplace

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).  Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R255394

Salary : $182,000 - $231,000