Associate Digital Media Manager

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600 employees, Merkle is headquartered in Columbia, Maryland, with 50 additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Merkle is an agency of dentsu.

THIS IS A REMOTE OPPORTUNITY!

• As an Associate Digital Media Manager, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and social media (i.e. Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers.
• Using your analytical mindset, you will support the planning, activation, performance and reporting of digital media campaigns across all buying platforms, focused largely on paid social, programmatic and partner direct buys.
• Proactively share performance insights and optimization recommendations around programmatic and/or paid social campaigns and supporting tactics, tying back to KPI framework and the best tactics and strategies to achieve business objectives
• Support the creation of integrated media plans, including, but not limited to, leading the partner analysis to determine platform mix and the partner RFP process.
• Collaborate with the team on audience planning inclusive of leveraging first party data for targeting and insights
• Work with the analytics teams to provide insights to the client when needed and flag issues or inconsistencies
• Train Specialists on technical knowledge and manage workflow of specific projects
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign success
• Support larger media team in identifying forward-thinking strategies and innovations
• Consult and work with other cross-channel team members for seamless execution
• Build training materials and best practice documentation, sourcing from broader team where needed, refreshing to ensure best practices applied
• Responsible for budget management & performance mapped to KPI framework, including allocation of monthly budgets and tactic-level budget optimizations
• Responsible for client call contribution to discuss performance, upcoming projects, key dates, etc.
• Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new ways of working
• Mentor Sr. Specialists and/or Specialists
• This position reports to the Senior Manager or Associate Director, Media Services

• 2 year's experience working in the digital media buying & planning space (prior agency experience preferred)
• Hands-on expertise with programmatic DSPs (DV360, The Trade Desk, etc.) or social buying platforms (Meta (Facebook/IG) Ads, Snapchat, TikTok, Pinterest, Twitter) is required
• Experience with digital ads trafficking is ideal (Campaign Manager/DCM, Flashtalking, Sizmek)
• Experience against various media buying strategies; self-service, managed service, partner negotiations
• Must love and be curious about data analytics and how that affects the bottom line
• Keen problem-solving and troubleshooting abilities
• Professional client communication, both written and verbal; be friendly, cheerful and patient, and enjoy explaining complicated concepts to others
• Ability to handle multiple projects, prioritize responsibilities and delegate to Specialists
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Intermediate to advanced use of Excel including the ability to use formulas, functions and pivot tables
• Enthusiasm for the future of digital marketing and building that future with us
• Bachelor's degree from an accredited college or university is a plus

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.