Data Product Management/Marketing Analyst

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600 employees, Merkle is headquartered in Columbia, Maryland, with 50 additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Product Manager/Data Product Management role responsible for delivering data products and solutions needs. The ideal candidate is capable of constructing and executing sophisticated, interlocking product solutions, managing data integrations and have demonstrated proficiencies in working both inside and outside the organization to deliver results for viewers, partners, and internal marketing teams. This candidate builds fantastic relationships across all levels of the organization and is recognized as a problem solver who looks to elevate the work of everyone around them. If you love data and creating products and capabilities to redefine data and how it is utilized, this is a phenomenal role!

• Contribute as a project cross functional team. Partner with Analytics, Data Science, Data Engineering, Data Architecture, Data Quality & Governance, Product Design, and other Technical Program Management team members to develop, test, and deliver high quality products and features
• Participate in deep dive sessions with end users and subject matter experts as a means to elicit business logic.
• Provide consultative expertise (Internal & External), focusing on Digital and Paid Media
• Develop measurement plans and build measurement dashboard roadmap for data products and capabilities aligned to organizational and business goals
• Develop detailed measurement dashboard specifications, user stories, acceptance criteria, and success measures
• Lead data asset analysis for the incoming data to understand how data relates to business requirements and business rules
• Responsible for written requirements specifications (business, functional, STT, FLD) from initial creation, through change management and solution delivery.
• Interface with the client, third-party vendors, and multi-disciplinary teams within Merkle to develop the solution
• Synthesize complex and sometimes contradictory information into concise, readable, unambiguous written requirements at multiple levels of detail across key supporting documents.
• Provide input into the functional design of solution data integration, in cooperation with systems analysts
• Work with remote and global colleagues and the associated schedule flexibility required due to multiple time zones.

• 4 years in product management experience with building and delivering successful data products, services and capabilities
• 4 years experience with marketing, web technologies and systems. (Salesforce Datorama, Looker, Facebook, Google integrations, Ad campaign management, web tagging, mobile SDKs & ID tracking etc.)
• 4 years of experience in client facing roles, experience with writing business and functional requirements for data ingestion, data transformation, integration with various interfaces
• Must possess basic SQL skills.
• Ability to understand, drive, and document Use Cases
• Experience with writing detailed data requirements documentation for data ingestion, data transformation, integrations with various interfaces
• Ability to identify and work with others to arrive at creative solutions that are not readily apparent and to turn unclear facts into logical patterns and concepts
• Knowledge of Customer Data Integration – both known and anonymous customers – processes and best practices is a Plus.
• Ability to thrive in a fast-paced environment and rapidly master complex data structures.
• Experience working cross-functionally and with remote team members
• Critical listening and thinking skills
• Strong analytic skill
• Strong attention to detail
• Customer Service Focus
• Strong communication skills (written and oral), Including client communication
• Skilled with Word, Excel, PowerPoint, and Visio.
• Bachelor’s Degree or equivalent work experience is required

All your information will be kept confidential according to EEO guidelines.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

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