Lead Analyst - Analytics-Attribution and Measurement

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress, and we aim to be a force for good—for our people, our clients, the industry, and our society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and clients, driving better outcomes. Merkle is an agency of dentsu.

The Lead Analyst, Advanced Analytics will be an integral part of our US-based modeling capabilities, conducting advanced analytical analyses of marketing activities and estimating their impact on sales. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This role will be a thought-leader in analytics practices, possessing a broad knowledge of techniques and tactics plus the ability to learn new ones and judge them critically for potential use in client deliverables.

This person will coordinate with some of our most important clients on data acquisition, deconflicting and presentation of results, as well as collaboration with multiple levels of the Merkle organization on high-visibility projects.

Key Responsibilities

• Coordinate data specifications for modeling projects with clients and internal teams
• Establish through testing and experimentation the right statistical approach for a given client situation
• Provide thoroughly documented work products to enable smooth operations in production environments, including cloud environments
• Develop reports and processes to manage data quality control
• Interpret and visualize model estimates and diagnostics
• Support client teams to deliver insights on model results
• Drive process innovation and continuous improvement

• Minimum of 2 years as an Analyst or equivalent experience
• Advanced degree in Statistics, Applied Economics, Applied Mathematics or similar quantitative field
• Experience with media data and marketing measurement a strong plus
• Ability to quickly learn new technologies and/or technical skills
• Deep knowledge of regression especially hierarchical or mixed regression, and time series analysis; some knowledge of Bayesian modeling a plus
• Advanced programming and modeling skills with R and Python; experience with data.table, tidyverse and Shiny strong plusses
• Able to understand various data structures and common methods in data transformation
• Practical experience with processing large-scale data; knowledge of SQL required
• Data visualization experience using R, Python, Tableau, or other software
• Experience with cloud platforms (e.g. Google Cloud Platform or AWS)
• Maintain positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emails with limited oversight
• Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives
• Ability to multi-task and train others and handle “interruptions”
• Collaborate with teammates, including overseas teams, to share learnings and techniques
• Ability to bring new solutions – analytical, technical and client-mangement – to the team

The anticipated salary range for this position is $83,200-$121,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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