Job Posting for Marketing Specialist at METRIO

We are on the lookout for a dynamic, experienced Demand Generation Marketer to take charge of our marketing campaigns. You will be responsible for the entire lifecycle of marketing campaigns, with the goal of driving lead generation and achieving Acquisition, CAC and CPA targets. You will be the driving force behind creating high-performing, full-funnel campaigns that integrate all customer touch points.

What you’ll do

Develop the overall strategy for marketing campaigns, including budget allocation, management, execution, and analysis
Integrate various customer touchpoints such as performance, email and in-product marketing into impactful, full-funnel campaigns
Work hand-in-hand with content producers to optimize lead generation campaigns such as ebooks, guides, webinars for conversion and pipeline nurturing
Oversee all aspects of campaign launches including the development of creative, on-brand, and engaging content
Consistently test and provide creative insights, working with design and digital execution teams to launch and test dedicated campaign landing pages
Collaborate with the marketing analytics team to develop comprehensive reports that summarize the performance of campaigns
Write compelling copy for product and page updates, as well as edit marketing collateral to ensure brand consistency and effectiveness
Monitor the results of ongoing paid marketing channels and provide guidance to optimize campaigns based on platform and business results data

Your mindset

Assertive - You are not afraid to challenge the status quo, and are comfortable having your ideas challenged
Proactive – You take initiative and work with minimal direction to ensure the success of a campaign
Innovative – You contribute creative ideas on how to meet ongoing revenue goals. If you see an untapped opportunity, you seize it
Creative - You bring creativity to your work, particularly in producing unique campaign concepts and engaging messaging

Who you are

Experienced - You have 3-5 years of proven experience in demand generation marketing, including the management of successful marketing campaigns.
Knowledgeable - Strong knowledge of campaign production and delivery
Collaborative - Experience working cross-functionally with product marketing, content production, design, and digital execution teams
Analytical - Strong analytical mindset, with experience in campaign performance analysis and reporting
Innovative - An innovative thinker, constantly looking for untapped opportunities and ways to meet revenue goals
Adaptable - Ability to function effectively in a fast-paced environment with a high degree of autonomy
Articulate - You have a knack for writing compelling copy and a meticulous eye for editing marketing collateral

Education Required: Bachelor’s Degree in Marketing, Communications or English
Experience Required: 3 years

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit

Nasdaq Benefits & Rewards Career page

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