Staff Writer

Metro Corp.
Philadelphia, PA Full Time
POSTED ON 6/6/2024
Staff Writer
About Us

Metro Corp., the publisher of Boston and Philadelphia magazines, is a regional media company that produces award-winning journalism in print, digital, and social media, as well as our area’s best-in-class live and virtual events. City/Studio is our content and creative shop, connecting businesses with their community and our audience through exceptional custom content, digital marketing and signature events.
Position Overview
The Creative Services department for City/Studio produces editorially driven products for a diverse range of clients through various media, including magazines, video, original photography, and digital sponsor content. The staff writer plays a vital role on the Creative Services team, pitching, editing, and writing digital sponsor content and making sure client goals are met. Strong editorial instincts are a must.
Qualifications
Required:
  • BA Required, ideally in journalism, communications or a related field
  • Minimum 1-2 years magazine, newspaper or digital writing experience
  • A strong understanding of social media strategies as well as WordPress, Google Analytics, and SEO
Preferred:
  • Experience writing and editing content for a magazine or newspaper in a digital and/or lifestyle space
  • Experience producing content for brands or clients with an engaging vo
  • Experience interacting with clients to develop a content strategy
Key Skills:
  • A whiz with digital headlines that engage audiences
  • A talented writer who understands how to write for a specific brand’s voice
  • A creative storyteller who can deliver branded content with a reader service, from emotionally resonant narratives to entertaining lifestyle guides across a wide range of categories
  • A deadline-oriented multitasker who can work quickly under pressure and in a team environment
  • An eagle-eyed editor who understands the importance of adhering to a style guide
  • Diplomatic and experienced working with clients
  • A self-starter who’s not afraid to take initiative
Responsibilities/Duties
  • Brainstorming content ideas for branded content proposals
  • Writing and editing high-quality sponsor or branded content for phillymag.com, bostonmagazine.com and other City/Studio clients
  • Writing engaging advertorial copy for Boston and Philadelphia magazine and other City/Studio clients
  • Supporting custom publishing projects as needed
  • Building sponsor content posts in WordPress
  • Ensuring best SEO practices for maximum post performance
  • Regular reporting on performance of posts
  • Staying abreast of industry trends in custom content and integrated marketing
  • Social media
Reports To: Editorial Director
Evaluated By: Editorial Director
Our Commitment to Diversity
We believe that different backgrounds and perspectives make us a better company. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our goal is to have a staff that is representative of the communities we serve. We encourage applications from people of color, persons with disabilities, LGBT individuals and other groups historically underrepresented in the publishing and media industry. We do not discriminate against any applicant for employment on the basis of race, color, religion, sex, pregnancy status, gender identity, sexual orientation, national origin, age, disability or genetic information.
Metro Corp. is an Equal Opportunity Employer.

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