Senior Associate of Growth Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer than soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription. Through the years the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products.

Today MeUndies has sold more than twenty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and its relationship with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs and its monthly membership. It opened its first flagship store in Los Angeles in 2018.

We’re looking for a proactive, hardworking and organized Senior Associate of Growth Marketing who will drive efficient customer acquisition, aggressively experiment and scale high growth SEM, Display & Video channels. This individual should have expertise in Paid Search. The Senior Associate will also assist in reporting and analyzing performance by channel and should be comfortable reporting on KPIs and delivering actionable insights to drive strategy forward.

 What You’ll Do 

• Manage day-to-day operation and optimization of MeUndies performance marketing programs managed in-house including campaign planning, execution, budget pacing and performance reporting across Search, Shopping, Display, Native and YouTube.
• Collaborate on and deliver innovative creative briefs that produce effective ads, ensuring best practices are met, generating new concepts and communicating findings in a way that leverages ad creative to improve channel performance.
• Pull, input, and analyze campaign and channel performance, identifying optimizations and communicating insights and actionable next steps to key stakeholders.
• Manage relationships with external partners, working hands on as a brand stakeholder to ensure business alignment and facilitate reporting and billing processes.
• Work with tech and product management teams to submit, implement, and QA channel tracking and measurement solutions as well as technical SEO issues, including architecture, crawlability and indexability, broken links, etc.
• Be responsible for staying up-to-date and crafting the narrative and application of the latest industry trends and testing opportunities.
• Manage the SEO content lifecycle workflow from creation through approvals, editing, publishing/activation, measurement, curation, and maintenance.

What You Have: 

• 2 years media buying experience with minimum 1 year of directly managing & reporting on Paid Search campaigns across Google/Bing Search & Shopping.
• Google Ads Suite expertise (Search, Shopping, GDN, YouTube), particularly Search is a must
• Experience with programmatic and/or biddable performance oriented platforms such as Criteo, LiveIntent, etc.
• Experience managing six-figure monthly media budgets.
• Advanced Excel functions (V-lookup, Index Match, and Pivot Tables)
• Deep familiarity with performance tracking and measurement solutions, a perspective on attribution methodologies and an understanding of performance marketing KPIs (CPM, CTR, CPA, CVR, CPC, ROAS & LTV) and how they work together to influence results.
• Strong analytical and problem solving skills; able to use data to optimize day-to-day performance and identify longer-term trends. Ability to obtain clear ideas from complex information and communicate them to a diverse set of stakeholders in a way they will understand.
• Test and learn mindset; Experience with testing new channels as well as exploring new strategies and tactics to scale existing channels. Understanding of various testing methodologies (A/B, Lift, multivariate, etc.) across ads, audiences and landing pages. Ability to perform quantitative analysis and recommend a go-forward plan.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Self-learner with enthusiastic attitude to dig into new topics

Bonus Points:

• Expertise in presentation tools: Google Presentation, PowerPoint, or Keynote
• Familiarity with project management tools: Asana, Trello, etc.
• Familiarity with data visualization software: Google Analytics, Looker, Tableau, DOMO, etc.
• Knowledge of product feeds and general maintenance
• Basic HTML, CSS, and Javascript knowledge to identify technical issues
• Experience with implementing and optimizing full funnel marketing strategies

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people that emulates all of our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.

We offer competitive equity/salary packages which include targeted annual bonuses, generous parental leave, a 401k, awesome health benefits, open time off, and more. We also take Learning and Development seriously - conducting annual performance reviews, annual 360 reviews, and providing an independent Learning & Development Budget that starts at $500 right out of the gate! 

We have an office you’ll enjoy going to.

While we’re remote until January 2022 (and have a flexible work policy beyond that), we still have an inviting office that you’re welcome to work from always! We’re set-up to support comfortable working - hot desks, lounge and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. Plus, we’re dog friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and encourage our employees to hold us accountable for keeping it that way. We offer two robust annual surveys to check-in with the team, an anonymous feedback tool available to submit to at any time, and an HR team that is ready to help. MeUndies is also home to four employee-led Employee Resource Groups - Womxn’s ERG, Heritage ERG, Pride ERG, and Parents of MeUndies. When you work at MeUndies, we take your needs as an employee (and a person) seriously. 

Plus those special extra things.

We know how important it is to connect with your team members outside of every day work, too. We offer frequent catered lunches, holiday parties, off-sites, happy hours, and an annual retreat (right now, these things are happening virtually! But we can’t wait to return to in-person). You’ll also get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints.