Brand Educator

MKTG Brand Educators are Diageo brand enthusiasts that educate consumers on Diageo Brands during events such as Crown Royal, Captain Morgan, Baileys, Smirnoff, Guinness and more.

Brand Educators are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or Diageo brand awareness. They build consumer trust by providing product knowledge and education.

Brand Educators have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase Diageo brands. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.

Primary Responsibilities:

• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market
• Be prepared to conduct promotions as outlined in program standards
• Distribute Diageo premiums to consumers
• Follow Responsible Server and State Guidelines
• Pay for bar spend or product via company issued card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. – uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website within set deadlines
• Take digital event photos and contribute to markets
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

Job Skills/Requirements

• Must be of legal age to purchase alcohol.
• Outgoing Brand Knowledge and Personification of the Brand – Brand Educator must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. Brand Educator must be able to translate brand information to consumers in a relatable manner.
• Engaging - Brand Educators must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
• Reliable – Brand Educators must always arrive to events ready to start on time, and must work until event end
• Must be comfortable using technology and have the ability to download apps on personal phone.
• Able to stand/walk for extended periods of time, events are 2-3 hour
• Able to carry heavy trays, boxes, objects
• Able to maintain a pleasant disposition in all situations
• Reliable transportation
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers

If you are passionate about marketing and have the skills necessary to engage and inspire others, we would love to hear from you. Apply now to join our team as an Educator!

Job Type: Part-time

Pay: $25.00 per hour

Expected hours: 2 – 10 per week

Benefits:

• Employee discount
• Flexible schedule
• Mileage reimbursement
• Paid training

Compensation package:

• Hourly pay

Payment frequency:

• Paid biweekly

Schedule:

• Evenings as needed
• Evening shift
• Nights as needed
• Night shift
• Weekends as needed

Application Question(s):

• Are of legal age to purchase alcohol?
• Are you willing to work after 9pm?
• Are you comfortable working in a bar or restaurant setting as well as a grocery store?

Work Location: In person