Trainee, Dentsu Sports Analytics

MKTG Sports + Entertainment
Norwalk, CT Full Time
POSTED ON 4/11/2024
Company Description

MKTG S E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands.

 

Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S E is a part of the broader dentsu Sports International network.

Job Description

DSA (dentsu Sports Analytics) is a full-service market research firm within MKTG S&E. We help clients such as the Kraft Sports Group, Chase, and the NFL achieve sponsorship and lifestyle marketing success through customized solutions powered by our proprietary and proven market research techniques. Our team of researchers and analysts conduct research at some of the industry's top events – The Super Bowl, US Open, and Outside Lands Music Festival. DSA offers media analysis and valuation services, digital analytics, as well as traditional quantitative and qualitative measurement research processes to determine return.

 

As part of DSA, you will be part of a close-knit team of analysts that:

  • Travels to sports and lifestyle events to conduct research (includes planning logistics, managing a team of interviewers, etc.).
  • Assists with quantitative and qualitative research projects (our research includes custom research solutions including using panels, executing onsite research, conducting focus groups, etc.)
  • Participates in media research analysis/rights valuation.
  • Provides sales activity support for business development efforts.
  • Supports social media analytics and listening workstreams.

 

 

About You

We are looking for candidates with a minimum of one years' experience in a similar role. This could be agency, brand, or rights holder side. You are excited by the prospect of working on award-winning sponsorship accounts, passionate about being part of a high performing team and being integral to an achieving agency. You are also confident, motivated, have excellent attention to detail and look forward to working in the industry.

To be able to deliver this we need you to have the following attributes:

  • Day-to-day management of client accounts
  • Assist in running and organizing events and ticketing/hospitality programs
  • Collating press coverage from events and sponsorship
  • Attending media and sporting events
  • Coordination of brand ambassadors
  • Compiling reports to send to client contacts
  • Compiling reports and intelligence into the market and competitor activity
  • Maintaining a high level of knowledge of the sponsorship/marketing industry
  • Helping the team with New Business pitches, producing documents and client presentations
  • Assisting in the development of creative ideas, undertaking research as requested and ensure ideas are possible to implement within specific parameters and budget

QUICK FACTS:

  • This role requires two days on location along with other days as needed. This role will be located in South Norwalk, CT.
  • This application deadline is March 29, 2024
  • You will be reporting to someone more senior on the team.
  • Applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.. Please submit your application before this deadline.
Qualifications

  • Bachelor's degree in Data Analytics or in related field or related experience
  • Strong quantitative analysis skills and advanced Excel skills
  • Interest in sports, entertainment, and lifestyle marketing (think sports, music, and culinary events!)


Additional Information

The anticipated hourly pay range for this position is $19.23. Actual hourly pay rate will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.

#LI-MM3

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Salary.com Estimation for Trainee, Dentsu Sports Analytics in Norwalk, CT
$79,860 to $103,319
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