Modco Media, a leader in digital media planning and buying, is seeking a highly motivated Media Planner specializing in Paid Social campaigns.
Compensation: Competitive compensation of $65,000 to $75,000 depending on relevant experience
Location: 100% Remote opportunity with optional flexible workspaces across the United States. HQ in New York, NY.
Hours: 9:30 AM to 5:30 PM EST. Must be willing to work EST hours.
Benefits & Perks:
- Health / Vision / Dental (employer-subsidized), FSA plan, and 401k
- Generous PTO starting at 15 days - plus 5 “Summer” Days, 3 Personal Days, and 3 Volunteer Days off annually!
- Unlimited sick days
- 18 paid holidays
- Monthly wireless/Wi-Fi stipend & home office set up reimbursement
Paid Social Media Planner Role Summary:
The Media Planner is responsible for developing and executing paid social and digital media plans for the team’s roster of clients. This is a client-facing role and you will work with internal teams across multiple projects. The ideal candidate will have familiarity with social media planning and execution, media optimization, and have agency experience. You will help educate internal teams and clients and provide thought and team leadership.
Paid Social Media Planner Responsibilities:
- Manage the planning, set up, budgeting, and execution of Social Media campaigns including: Facebook, Twitter, Snapchat, Reddit, TikTok, etc.
- Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, etc.
- Utilize planning tools such as comScore, MRI, and other resources to create high-level media plan strategy
- Express understanding of client objectives through sound strategic recommendations and associated rationale
- Create decks for media recommendations that thoroughly and clearly explain/showcase recommendations
- Communicate with and inspire clients via phone, email, or in-person interaction
- Review/QA reporting generated by junior team members
- Write client-facing POVs to evaluate media opportunities
- Responsible for keeping up-to-date billing charts and working with the billing department to ensure all bills are paid
- Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
- Contribute to strategy and brainstorming sessions for new clients and pitches
Paid Social Media Planner Requirements:
- 1-2 years of relevant digital media planning experience with an emphasis on paid social campaigns
- Experience with media planning tools such as comScore, MRI, Kantar, DCM, etc. is required
- Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each is required
- Advanced knowledge and experience with the following platforms is required:
- Facebook Business Manager
- Google Ad Words
- DoubleClick Campaign Manager
- Other RTB systems: Twitter, Reddit, Snapchat, TikTok, etc.
- Experience working in an integrated capacity with Planning, Account, and Creative teams is required
- Working with entertainment-based clients and interest in gaming is a plus
- Experience with programmatic buying is a plus
- Exposure to traditional media platforms (TV, Print, Out-of-Home, and Radio) is a plus
- Proficient in PowerPoint, Excel, Word
- Google AdWords certification a plus
- Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients
- Strong time management skills
- Attention to detail and advanced follow-through skills
About Modco Media:
Established in 1989, Modco means My Own Damn Company. We believe that media plans should be as creative and thoughtful as the advertisements, never an afterthought. We bring campaigns to life, connecting creative to the consumer and building billion dollar brands in the process. We understand creativity across all aspects of communication, making us good partners to you and your partners. We work well with others, but answer to your bottom line. We are The Media Agency that Speaks Creative.
We cover all media channels from TV, Outdoor, Print, and Radio to the massive world of Digital. Social Media? Yes. Search? You got it. Programmatic? Of course. Even Direct Mail? Yes, when it comes to media we can really do it all.
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