Director of Marketing

Location: Indianapolis, IN (on-site)

Pay Range: $125,000 to $150,000

Overview

Drive brand and marketing performance for our growing organization as Director of Marketing.  In this role, you will play a critical role for the company and will work alongside senior leadership, the sales team, marketing professionals and other departments.  You will be responsible for shaping marketing strategy, aligning activities between Sales and Marketing, overseeing, and measuring marketing performance, and developing and implementing processes, tools, metrics, and initiatives required to deliver marketing goals and plans.  The ideal candidate will be an experienced professional and will have demonstrated experience employing effective marketing techniques.  This role reports to the Senior Vice President.

Responsibilities

Below is an overview of the duties and responsibilities you would take on in this role:

• Design and implement comprehensive marketing strategies and budgets to align with the company’s business priorities
• Ensure the integrity of all marketing communications tools, creative, campaigns and initiatives
• Manage creative and messaging effectiveness across initiatives, including campaigns, digital, paid, PR and more
• Monitor market, industry and competitive trends, providing insights and recommendations to adapt marketing and business strategies accordingly
• Produce valuable content for the company’s marketing communications channels, key meetings and events, and internal communications
• Recruit, evaluate, and manage external agencies and vendors to support marketing initiatives, ensuring alignment with brand strategy and business goals
• Develop and implement metrics to measure brand awareness and sentiment, marketing performance and overall impact.  Regularly report on key performance indicators to track the success of marketing initiatives
• Serve as the brand champion, ensuring that all marketing activities and communications consistently reflect and enhance the Model 1 brand identity
• Develop and nurture strong relationships with industry partners
• Serve as the company’s primary point of contact for marketing
• Lead and manage the marketing team, fostering a collaborative and high-performance culture

Who is Model 1?

Model 1 Commercial Vehicles is the nation’s largest bus and transportation services dealer – with a drive for continual improvement and innovation in both traditional-fuel and alternative-fuel vehicles.  Established in 1980 in California as Creative Transportation Systems and later known as Creative Bus Sales, Model 1 is the blueprint for creative commercial vehicle and bus solutions.  Today, the company is headquartered in Indianapolis, operations 23 dealer locations throughout the U.S. and employs more than 500 professionals.  Model 1 represents more than 20 top commercial vehicles (bus, van EV, and other alternative fuel) manufacturers across the country.

Core Values

At Model 1, we are committed to living our core values:

• Solving Problems: Trust what you know.  Work together to find solutions.  See every angle and figure it out.
• Setting the Tone: Establish the mood that puts others at ease.  Be the person that you’d want to interact with – approachable and transparent.
• Drive Forward: Keep your eyes up to see what’s ahead.  Imagine better methods.  Seize opportunities.  Move the business and the market, meaningfully.
• Find Balance: Match your energy at work to your energy with family, friends, and community.  Decide and align your priorities.  Pour into yourself and those around you.
• Own It: Take the extra step.  Fix issues when they come up.  Care from start to finish.  Do the right thing, every time.

What You Will Gain

• Competitive benefits including health insurance, paid holidays, and vacation pay
• Continuous training to provide you the opportunity to develop your full potential and be a true business partner
• Access to an expansive network of mentors and networking opportunities
• Top quality technology to assist in your daily responsibilities to allow for more efficiencies to deliver outstanding customer service

Minimum Job Requirements:

• Bachelor’s degree in business, Marketing or Communications
• 10 years of overall marketing experience
• Previous marketing leadership with experience in performance marketing – including lead generation, retention, CRM.
• Experience with B2B automotive or transportation industry preferred
• Strong organizational and strategic planning skills
• Ability to coach and develop a team to drive program performance
• Flexibility and versatility in problem analysis and resolution requiring attention to detail
• Ability to communicate successfully and build deep relationships across functional lines
• Critical thinking skills focused on root cause and opportunities for improvement
• Ability to analyze and interpret qualitative and quantitative data
• Excellent presentation and communication skills
• Leadership, and problem-solving skills, using creativity and innovation

Physical Requirements

• Ability to perform essential duties satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individual with disabilities to perform the essential duties of the position
• Work will be performed in an office setting.
• May be required to sit in long intervals and climb stairs
• Must have good manual dexterity

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

Company retains the sole discretion to change the duties of the position at any time.