Marketing Technology (Marketo) Specialist

• is a self-starter who loves problem solving and working with systems
• is a strategic thinker that can connect stakeholder input and program insights into marketing technology solutions while thinking holistically about the end-to-end experience
• has a healthy blend of deep technical knowledge with customer-focused mindset and empathy

• Oversee program buildout from creation to analysis/reporting to optimization
• Form management, field mapping, and ensuring synchronicity with CRM systems
• Support setup of audiences and segmentations
• Maintain lead lifecycle, routing, and scoring; monitor the closed-loop process to continuously improve lead quality and a seamless handoff to Sales
• CX and Customer Journey strategy and orchestration

• Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics
• Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
• Develop platform roadmaps, enhancements, and automations
• Supporting in requirements gathering and documentation, translating business requirements into technical requirements

• Evaluate and optimize programs based on business objectives and performance analytics
• Ensure marketing data is being properly collected and utilized across our clients’ marketing tech stack

• 3 years of experience in a marketing operations role, particularly at a mid-market or enterprise company
• 3 years of hands-on experience across the Mid-market / Enterprise technology landscape: CRM (Salesforce, Dynamics, SAP, Custom, etc.), Marketing Automation Systems (Marketo, Adobe Campaign, Marketing Cloud, Pardot, Eloqua, etc.), Customer Data Platforms (Lytics, ActionIQ, etc.), Data Lakes, ABM (6sense, Demandbase, Bombora, etc.), and Sales Engagement (Outreach, Salesloft, Zoominfo, etc.)
• Background in marketing system configuration, system provisioning, triaging requests, solve bugs, data flow design, creating training Experience in partnering with Sales Ops on lead scoring optimization and lead distribution methodology to ensure quality leads flow to sales for further qualification and increased conversion rates
• Strong analytical background, experienced with database management, data hygiene, and working with disparate sets of data
• Experience in requirements gathering and documentation

• Marketo Expert Certification
• Experience with the Adobe marketing ecosystem (Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Audience Manager, etc.)
• Experience with Integrate
• Experience with Allocadia
• CDP and Identity Resolution Platform experience

• Health & Vision Insurance
• Life and AD&D Insurance
• Remote/Hybrid Work Options
• Flexible PTO
• Quarterly Wellness Day Off & Birthdays Off
• Client Referral Bonus Program
• Team Building Social Activities
• Employee Assistance Program
• and more!

We're People First.

MODintelechy is an Equal Opportunity Employer. MODintelechy practices equal employment opportunity in all employment decisions without regard to race, religion, national origin, age, sex, sexual orientation, disability, gender or gender non-conforming identification, or any other characteristic or status protected by federal, state, or local laws.