This position analyzes all aspects of Marketing strategy and customer database performance to provide clear, actionable information to all Marketing stakeholders and provides recommendations, where appropriate.
Primary Duties and Responsibilities: includes but not limited to:
Compiles pre and post analyses provided for all marketing campaigns and special events
Creates all monthly reporting for Marketing
Completes ad-hoc analyses tasked to the Marketing Analysis department
Assists with the evaluation, analysis and recommendation of marketing strategy and promotions
Effectively utilizes statistical modeling software and data elements from customer data warehouse to create reusable models
Secondary Duties and Responsibilities:
Consistently explores and generates additional experimental model designs to enhance performance and promote continuous improvement/response metrics
Competencies: Incumbent will master the following competencies while in this position:
Strong communication and analytical skills
Intermediate knowledge of Microsoft Office, SQL programs, Power BI and statistical programs (R or a comparable analytic tool)
Excellent financial presentation skills
Intermediate understanding of database design and general financial analysis
Training Requirements:
Knowledge of SQL and related databases
Physical Demands and Work Environment:
Office work environment
Must be able to work various shifts and flexible hours
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with this job. Mohegan Sun reserves the right to make changes to the above job description whenever necessary.
Minimum Education and Qualifications:
Bachelors’ Degree in Economics, Finance, Applied Mathematics. Statistics or a related field
One year of experience in statistical or analytical modeling
Mohegan Sun practices Native American Preference. "Native American" means an individual who is duly enrolled member of the Mohegan Tribe or duly enrolled member of any group of Native Americans recognized as an Indian Tribe by the Mohegan Tribe, the United States, or the State of Connecticut.
Salary.com Estimation for MARKETING ANALYST in Uncasville, CT
$241,315 to $372,086
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