Paid Acquisition Manager

General Summary:

The Paid Acquisition Manager is responsible for leading our paid marketing efforts, with a primary focus on driving customer acquisition through various channels. The Paid Acquisition Manager will plan, execute and measure results of all paid ads to ensure that our efforts are aligned with the overall marketing strategy while managing budget. 

Essential Job Functions and Responsibilities:

•  Develop and execute comprehensive paid acquisition strategies to drive customer acquisition, revenue growth, and return on ad spend (ROAS).
• Explore and implement innovative approaches to reach target audiences through channels such as Google Ads, Facebook Ads, Instagram, and other relevant platforms.
• Plan, execute, and optimize paid media campaigns across multiple channels, ensuring alignment with business goals and marketing objectives.
• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI.
• Manage and allocate budgets effectively across different paid media channels to achieve maximum impact and efficiency.
• Provide regular budget forecasts and variance analysis to leadership.
• Utilize data-driven insights to identify and target key customer segments for paid acquisition campaigns.
• Implement advanced audience segmentation and targeting strategies to enhance campaign effectiveness.
• Collaborate with the creative team to develop compelling ad creatives that resonate with target audiences.
• Conduct A/B testing on ad creatives to optimize for performance and engagement.
• Work closely with the analytics, product, and creative teams to align paid acquisition strategies with overall business objectives.
• Collaborate with the ecommerce and lifecycle marketing teams to ensure a seamless and coordinated customer journey.
• Other duties as assigned by management

 Required Travel:

Up to 5% travel

Essential Job Qualifications:

• Bachelors degree in Marketing, Business or related field
• 4-6 years of experience in growth marketing with a focus on eCommerce
• 4 years of experience working in direct-to-consumer marketing, subscription based services is a plus

Knowledge/Skills/Abilities:

•  Proven success in developing and executing paid media strategies that frive customer acquisition and revenue growth
• Strong analytical skills and proficiency in using data to drive decision-making.
• Expertise in managing campaigns on platforms such as Google Ads, Meta Ads, Influencer and top of funnel campaigns.
• Excellent communication and collaboration skills.
• Experience in A/B testing, segmentation, and personalization strategies.
• Familiarity with ecommerce metrics and KPIs.
• Entrepreneurial and interested in a fast-paced, dynamic environment. 

California Disclaimer:

We process personal information (“PI”) of California job applicants in the human resources (“HR”) context. Mood Media may collect your PI directly from you, such as when you apply for a position or become employed or engaged by us (e.g., identification/identity data, contact details, educational and employment data), over the phone or through paper documents such as applications for employment and consents to perform employment screening, in our notes or records we create about you, from others through interactions in the course of employment or engagement, from third parties (e.g., references and recruiters), or from public sources of data. This notice is designed to meet obligations under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”).