Senior Copywriter (Hybrid)

Brief Description

About Us

CDR, a division of Moore, is an award-winning, full-service direct response fundraising agency with more than 40 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.

Our client’s missions are our purpose and our passion. Together, we raise money to transform lives.

Moore is the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/).

Summary

The Senior Copywriter will have excellent storytelling, offer development, case-for-giving, and call-to-action writing skills. The Senior Copywriter will have ten years of experience writing direct mail and multi-channel integrated fundraising campaigns with a minimum of five years of experience in an agency or related environment.



Primary Responsibilities

• Collaborates with Creative Director and Art Directors to develop new concepts for direct mail and multi-channel campaigns for our non-profit clients.
• Develops and delivers clear, concise, and compelling direct mail and digital fundraising copy.
• Reviews fundraising campaign results and applies learnings.
• Maintains consistent and compelling messaging according to individual client guidelines.
• Works closely with account team partners to understand and effectively represent client programs and goals to donors and prospects.
• Receives internal and client feedback well and offers elegant solutions that satisfy all constituents.
• Supplements writing resources provided with internet research and interviews as needed.
• Delivers a quality product in a high-volume, fast-paced agency environment.
• Offers support to writing colleagues as needed.
  
  
  

Qualifications

NOTE: Qualified candidates must provide writing samples or access to a portfolio of work.

• Ten or more years of experience producing effective direct response fundraising copy with a minimum of five years of experience in an agency environment required.
• Bachelor’s Degree in English, Journalism, Creative Writing, or Liberal Arts preferred.
• Proficiency in MS Word and PowerPoint.
• Strong knowledge of direct mail concepts and multi-channel integrated strategies.
• Strong understanding of direct response fundraising strategic and tactical best practices.
• Can readily replicate the voice and tone of a variety of clients in different verticals.
• Absorbs and analyzes information easily; thinks critically and holistically.
• Excellent written and oral communication and presentation skills.
• Ability to craft authentic human-interest stories that involve the donor in creating solutions and changing lives.
• Strong interviewing and story-gathering abilities.
• Ability to consistently develop effective copy in a fast-paced agency environment.
• Proven ability to meet or exceed client fundraising campaign goals.
• Ability to improvise and create realistic composite or representative stories that accurately represent the client’s work.
• Organized, detail oriented, able to work independently and on teams while managing multiple projects and meeting critical deadlines.
• Other key competencies include quality management, adaptability, initiative and innovation, sound judgment, outstanding problem-solving abilities, and strong interpersonal skills.
  
  
  

Why Join Moore

At Moore, we are committed to creating a fair workplace where people’s unique skills and experiences are embraced and celebrated. At Moore, you will:

• Get to do meaningful, life-changing work every day.
• Join a highly respected company with an impressive (and growing!) client list.
• Collaborate in a driven, innovative, and supportive team environment.
• Earn a competitive salary and be eligible for comprehensive health, wellness, and retirement benefits.
• Enjoy paid holidays and flexible time off.
  
  
  

To help our team stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about. Each full-time position at Moore is eligible for our comprehensive benefits package, which includes medical and prescription, dental and vision insurance, employer paid Life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, voluntary Short-term and Long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Some benefit plans have eligibility waiting periods.

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.