Marketing Coordinator

MOUNT MERCY ACADEMY

JOB DESCRIPTION

Job Title: Personal Relations and Marketing Coordinator

Department: Institutional Advancement

Reports to: Head of School

Job Summary:

This position creates, coordinates and monitors all marketing and public relations publications which promote the mission of Mercy Education to the public.

The Marketing and Communications coordinator will provide leadership and management to the marketing, branding and communication tools which support recruitment, fundraising and sustain Mount Mercy’s competitive position amongst local Catholic High Schools.

Essential Functions, Duties and Responsibilities: The following statement reflects the duties considered necessary to describe the essential functions of the position as identified and shall not be considered as a detailed description to all of the work requirements that may be inherent in this position.

Marketing:

• Create and implement a marketing plan for the 2021-2022 academic year including a brand manual which will encompass the overall look for Mount Mercy marketing materials.
• Refine the Mount Mercy story designed to emphasize Mount Mercy Academy’s unique mission, identity and qualities to bring more visibility and recognition to the school.
• Coordinate and manage recruitment efforts with the Recruitment Manager: Open House, Preparation for the Entrance exam and Spring recruitment events.
• Manipulate images for marketing materials using Adobe CC.
• Oversee redesign of Mount Mercy website and maintain website following its launch. Connect website messaging with social media accounts.
• Establish relationships with elementary and middle schools as a means to promote Mount Mercy and increase recruitment opportunities.
• Coordinate school photography for marketing campaigns and maintain a photography database.
• Connect with vendors to get quotes, negotiate pricing and ensure all print materials are completed on time.
• Research innovative ways to connect with potential future students, businesses and community groups which will further our mission.
• Determine a format in which a school marketing video can be produced and shared. Oversee the production of this video and its distribution.
• Provide quarterly reports evaluating marketing efforts including recruitment updates, social media hits and review of google analytics.

Communications

• Strong interpersonal skills with ability to interact with the public- able to address large groups and initiate new contacts easily- must be able to interact comfortably with a wide variety of constituents.
• Works with the Institutional Advancement and marketing team to coordinate mailings.
• Provides direction, material and final review of Press Releases and Media communication.
• Establishes mission-consistent content for social media and websites.

Additional job responsibilities:

• Steward existing and build new relationships with Alumnae, Staff, Faculty, Board of Trustees, Parents, Students, community partners, vendors, etc.
• Attend all Mount Mercy events as appropriate.
• Participate in student events which cultivate relationships that build opportunities for funding, recruitment or community relations.
• Ensure goals are aligned with Strategic Plan
• Member of the IA Team.
• Attend Staff and other meetings at the request of the IA Director and/or Head of School.

EDUCATION Preferred:

Bachelor’s degree in communications, marketing, public relations or related field OR professional experience in marketing, public relations or communications.

EXPERIENCE Preferred:

Expertise in marketing and public relations.

Excellent communication skills both verbal and written

Strong organizational skills- ability to handle multiple projects along with flexibility required.

At least two years experience in marketing and public relations.

Windows and Excel experience, experience with InDesign software, organized self-starter.

SPECIAL REQUIREMENTS NEEDED FOR POSITION:

Ability to use Graphic Design Software.

Strong Computer and Communication Skills. Ability to work flexible hours with nights and weekends availability. Highly motivated individual.

MENTAL DEMANDS OF THE POSITION:

Must be able to handle multiple deadlines and prioritize.

CONTACTS:

Staff, faculty, alumnae, students, parents, outside vendors, donors, Board of Trustees, Alumnae Board, Institutional Advancement Committee.

WORKING CONDITIONS:

Normal Office Conditions. Must be able to work nights and weekend hours as required by the position.

PHYSICAL DEMANDS:

Position requires occasional lifting of 20 lbs. for each gift gathering and event set-up and take-down.

Job Type: Full-time

Pay: $30,000.00 - $50,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Buffalo, NY 14220: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Microsoft Excel: 1 year (Preferred)
• Adobe Creative Suite: 1 year (Preferred)

Work Location: One location