What are the responsibilities and job description for the Analyst position at MRM McCann?
The Data Analyst will support the Data Solutions team in conducting analyses, developing reports, and generating insights.
What Will You Do?
- Website analytics and tagging support
- CRM analysis
- Segmentation Analysis
- Competitive Analysis
- Integrated Measurement
- Synthesize data across multiple sources to develop insights and recommendations and tell a story with data
- Integrate disparate data sources and visualize through an interactive dashboard
- Data hygiene and data QA across media, website, and CRM data
- Analyze and benchmark performance across channels, media properties, and creative executions
- Develop actionable optimization recommendations
- Interface with agency and client stakeholders to drive implementation and optimization recommendations
Required Skills & Experience:
- 1 year of relevant analyst experieince
- Expert user of Google Analytics
- Exposure to Adobe Analytics a plus
- Exposure to Tableau or Power BI
- Exposure to data cleaning tool(s) (i.e., Python, R, SQL, Alteryx, Knime)
- Experience in statistical analysis a plus
- Tagging experiences (UTM, GTM tags) a plus
- Great communications skills and ability to present
- Synthesize data across multiple sources to develop insights and recommendations.
- Degree in Statistics, Mathematics, Computer Science, Operations Research, Economics or a quantitative degree in another social science preferred
At MRM, Relationship is our middle name.
We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.
MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people. Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)
* Ideas power everything
* We're Better Together
* We'll figure it out
* Complexity can be managed
* It only counts if we deliver
* Technology is magic
* Celebrating Individuality
MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
Salary : $45,000 - $160,000