Programmatic Yield Analyst

We are currently seeking a Programmatic Yield Analyst to join our client's organization.

Responsibilities:

Develop, implement, and maintain monetization strategies

Manage and understand the complete picture of programmatic inventory utilization; recommend and implement plans to increase yield

Manage all levers of yield including but not limited to viewability, floor rates, SSP evangelism, header-bidding configuration

Report on inventory consumption, rates and trends

Partner with the team that is responsible for fulfilling direct-sold campaigns

Work closely with ad product and sales leaders to ensure that ad products, packages and programmatic offerings support marketplace demands

Work closely with engineering, product and growth teams to ensure that the growth of the media assets align with revenue goals.

Build and maintain an indirect revenue model to forecast revenue for financial budgeting and pacing

Establish processes & best practices for onboarding new deal IDs, ad partners, tools & products

Assist in the development of internal controls to ensure integrity of business processes and data

Review escalated ad delivery issues, working internally and with vendor teams to quickly resolve and minimize revenue impact

Stay abreast of changes in industry and where competitors are leading

Work with ad systems teams to ensure that technology leverage delivers efficiencies and insights Monitor key revenue & performance metrics daily. Provide end of month data for financial reporting

Support in vendor contract management, AR/AP reconciliation, and negotiations

Qualifications

Minimum 3 years experience in yield management or digital ad operations at a publisher, ad tech company, ad agency or ad network

Clear, strategic thinker with the ability to execute on priorities and is not afraid to roll sleeves up

Ability to effectively work under pressure and loves to solve problems

Strong communication and presentation skills

Ability to develop monetization strategies for all platforms from the ground up

Ability to initiate and maintain partner relationships, assess partnership viability and growth opportunities, & navigate deals

Excellent understanding of standard business practices related to Sales Operations processes and systems (sales cycle, salesforce.com, reporting, forecasting, ad operations client services, and AR)

Ability to aggregate data from multiple sources and compile it into a digestible and actionable format

Experience with digital display and video ad formats (i.e. VAST) on all platforms web, mobile, app and OTT/ CTV platforms

Best-Practice knowledge of working with DSPs, SSPs, and different type of deal types (PG, Open, PMP)

Experience with Google Ad Manager or other digital ad serving tools for video and display

Knowledge of Data Management platforms (Liveramp, Experian) a plus

Experience with and enthusiasm for an organization experiencing rapid growth and diversificationbut is still a little scrappy