Public Relations Manager

The Public Relations Manager promotes and evaluates museum activities, facilitates media, assists with marketing initiatives, and supervises the front of house division. They must clearly and effectively communicate to and on behalf of the Director and must be at ease interacting with all levels of staff, and community members.

Marketing: (35%)

● Assists with securing local, regional, national, and international media coverage of the

museum’s exhibitions, collections, public programs, fundraising activities, and other

initiatives.

● Create press releases, advertisements, and graphic images (including banners, billboard,

flyers, brochures, signage, exhibition labels, etc.).

● Works with tourism and hospitality partners to promote the museum as a cultural

destination.

● Assists with developing cross-promotional partnerships and collaborations with key

organizations.

● Plans media buys and assists with negotiations for media sponsorships for events and

programs.

● Produces collateral, including rack cards, signage, advertisements, and copy for radio and

television spots.

● Assists with brand enforcement, ensuring consistency of design and messaging for all

marketing campaigns and communications.

● Manages marketing and communications budget.

● Maintains social media presence for the museum, creating content and editing/approving

content created by other staff.

● Assists with events, development, and member support as needed.

Evaluation: (35%)

● Assists with museum evaluation projects including surveying, data entry, and analysis.

● Approaches and engages potential participants in data collection in a way that develops

rapport while following protocols and research guidelines.

● Works with Executive Director and colleagues who develop educational experiences

(including exhibits, programs, community engagement, and collections staff) to develop

measurable goals and outcomes, culturally responsive evaluation plans, and instruments

necessary to assess learning experiences.

● Supports evaluation and research studies, which includes developing an understanding of

context, supporting instrument piloting and development, conducting data collection,

leading data entry, conducting quantitative and qualitative analysis, creating data

visualizations, and reporting findings.

● Uses appropriate tools, software, piloting strategies, and other professional practices and

expertise to complete work.

● Supports studies using theory and practice that include and amplify voices from individuals

and communities that might not be regularly heard or represented.

● Provides customer service as needed to support a positive experience for museum and

museum program attendees, by listening to them, assisting them in wayfinding, and

connecting them with others to help resolve issues.

● Shares understanding, insights, and practices from existing work in evaluation and research

methods with project teams.

● Collaborates and communicates proactively, on teams inside the department, division,

museum, and beyond, to achieve project outcomes.

● Understands, supports, and contributes to department norms for collaborative work through

existing and emerging structures.

● Develops and presents evaluation reports and results to colleagues. Recommends

programmatic direction and/or modifications to increase impact, and supports colleagues in

determining strategic direction.

Publications (30%)

● Create, write and edit the annual MOWC magazine and membership newsletters.

● Works with the Executive Director and other museum staff to ensure engaging content is

chosen and published.

Job Type: Full-time

Pay: $18.00 - $19.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Evening shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Grand Junction, CO 81505: Relocate before starting work (Required)

Work Location: In person