Job Posting for Paid Media Specialist at Mutual of Omaha Mortgage
Job Title: Paid Media Specialist
Location: CA- Irvine
Job Type: Full-Time/Hybrid
Job Description:
Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to responsibility and caring for each other. We exist for the benefit of our customers and employees.
We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company-paid life insurance, 401K with a generous employer match, and additional benefits such as Free Legal Services and an Employee Loan Program.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
Mutual of Omaha Mortgage is looking for an analytical Paid Media Specialist to grow and manage the paid media marketing channel.
Role & Responsibilities:
Handling the daily activities necessary to help meet their monthly lead volume and efficiency goals.
Assist in managing large paid media campaigns across various accounts at scale
Multi-campaign optimizations, bid adjustments, and spend management are at the core of this role.
Review deliverables and provide timely feedback.
Deep analysis of campaigns to ensure pricing structure (CPC, CPM, CPA, CPL) is within the targeted spending goals. Management of campaign performance throughout the sales funnel down to the keyword level.
Stay on top of emerging industry trends, technologies, and platform advancements.
Help develop integrated digital marketing strategies in collaboration with other departments and client teams.
Requirements:
Bachelor’s degree in marketing or equivalent business experience required.
2 years hands on experience managing PPC campaigns
Understanding and proven track record of managing Google Ads, Microsoft Ads, Facebook Ads, and other platforms.
Strong analytical skills to make fact-based decisions.
Ability to multitask and thrive in a fast-paced environment.
Experience overseeing day-to-day campaign management, budgets and optimizations
Salary.com Estimation for Paid Media Specialist in Irvine, CA
$69,251 to $92,686
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