What are the responsibilities and job description for the Outreach Specialist position at MVF CAREERS?
Come join us
The Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, Expert Reviews, Startups, Tech.co and Website Builder Expert.
The Outreach Specialist is responsible for executing the SEO campaigns strategy to grow our websites’ search engine visibility and backlink profile while supporting the brand’s value proposition. They will work closely with brand Editors, Deputy Editors and Content Managers to present SEO campaigns that aim to acquire links from identified high value targets and build the site’s authority in relevant niches.
What we're offering you
- Hybrid working (2 days per week remote)
- Flexible working hours
- Lots of room for growth and stretch assignments
- £1000 per year to spend on professional development
- Life Assurance to protect your loved ones
- Benefits allowance for health, dental and vision coverage
- Defined Contribution Pension and salary sacrifice scheme
- Be Well: Our award winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- Free breakfast when in the office
- Company off-sites and holiday incentives (Ibiza is our usual choice of destination!)
- A wide range of free health clubs including yoga, pilates, football, book club, boxing, personal training, jiu jitsu and choir - we also run some of these remotely so anyone can get involved!
What you’ll be doing
- Determine the best campaigns to deliver the quarterly link acquisition goals
- Present opportunities for evergreen link-worthy content creation to the Editor from audience, keyword and topic research
- Identify potential high domain rating link targets through research and analysis
- Interpret in-house and third party research and link data to commission new content in a variety of formats (such as articles, whitepapers, data-driven research and infographics)
- Create and evolve SEO link acquisition campaigns to deliver the strategy
- Coordinate with stakeholders to deliver content and campaign assets
- Deliver successful outreach process - manage and execute the link acquisition process from relevant websites
- Work closely with Editors on developing reactive campaigns that focus on link generation based on timely news
- Analyse campaigns’ performance and results
- Educate and train the Brands team to understand principles of off-page SEO