Senior Strategist (Brand)

About the role:

As a Senior Strategist (Brand), you will be a key contributor to the brand strategy of your accounts. You’ll develop a keen understanding of your client’s business requirements, generate insights that create the foundation for brand, creative, and engagement strategies, and help solve ad hoc commercial strategy problems. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.

What you’ll do:

• Manage and understand all research relating to audience, brand, and competition (this includes writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools)
• Synthesize information on product, market category, and audience (patients and caregivers) to derive insights that can be leveraged to build brand, creative, and engagement strategies
• Monitor cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools
• Shape the development of fundamental strategy frameworks and tools, including SWOT analyses, belief continuums, strategy maps, brand ladders, and brand positioning
• Contribute to or lead the development of tight, inspiring creative briefs and translate brand insights into ideas
• Clearly communicate and present ideas, POVs, and strategies to internal teams and clients
• Help develop and facilitate internal and client workshops
• Collaborate with colleagues from account, scientific, creative, and engagement strategy teams

Desired Skills and Experience:

• Experience with patient and HCP marketing, including Pharma brand launch (rare disease experience preferred
• Experience co-facilitating client workshops
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Advanced Word, PowerPoint, and Excel

About you:

• 3-5 years strategic planning experience in a healthcare/pharmaceutical advertising agency environment
• Experience working in brand strategy
• Experience with patient marketing
• Strong and persuasive communications skills, both written and verbal
• Experience utilizing strategic tools and processes for analysis
• Experience participating in internal and client meetings, workshops, and processes
• Advanced Word, PowerPoint, and Excel
• Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, or Life Sciences

About Fishawack Health:

Fishawack Health (FH) is a leading global commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

The future of health is fast-paced and complex, demanding a different approach. Established in 2001, our 1,300 healthcare experts combine their knowledge and expertise across our 4 core disciplines — Consulting; Medical; Value, Evidence and Access; and Marketing.

Working across the product and service lifecycle, together with our teammates in shared creative teams (Creative Studio, Editorial Services, Motion, Digital, Events, and Media) and Group Services, we engage our collective force to innovate and solve the complex healthcare challenges of today and tomorrow.

We live and breathe our five values in everything we do: We are authentic. We value difference. We play for the team. We own the challenge. We enjoy the journey. At Fishawack Health, we imagine a healthier world and build the connections to make it happen.

What we can offer:

Fishawack Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow and develop within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization to encourage diversity of thought, inclusive behavior, and innovative solutions. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have offices in 19 city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

Reasonable adjustments:

We'll consider any reasonable adjustments you'd like us to put in place in the interests of fairness and equal opportunities.

This employer is a corporate member of myGwork - LGBTQ professionals, the business community for LGBTQ professionals, students, inclusive employers & anyone who believes in workplace equality.