What are the responsibilities and job description for the Art Director position at Naadam?
The primary responsibility of the Art Director is to lead in the concepting, planning and execution of design elements for website, digital ads, email, and social media for Naadam. This individual will concept and direct all photography shoots, including still life and lifestyle in-situation execution. This role will require a high level of graphic design work regularly, along with significant asset management experience.
Our ideal candidate will have 5 years of experience and a passion for design with a meticulous eye for detail, storytelling, typography, branding and imagery as it relates to multiple mediums and visual concepts. This individual will work to develop creative strategy, concept and execute brand assets, and maintain a consistent branding point of view across all branded content (digital, social, web, retail). They will creatively elevate customers’ experience and execute the creative within a fast-paced environment, ensuring all deadlines are met.
Responsibilities:
Photoshoot
Pre-planning:
- Photo shoot planning/scheduling (studio, production, retouching, etc.)
- Creative Asset delivery (choose assets and provide overall creative direction for various marketing campaigns, email, social, digital, paid media, etc.)
- Research, propose, and negotiate deliverables for creative shoot teams
- Research and create boards of direction & frameworks for capturing differentiating product details and for supporting key 'stories'
- Concept and present editorial ideas
On-set:
- Direct creative team onset
- Communicate standards/direction to executing team, as needed
Post-Shoot:
- Edit shoot - making selects for approval
- Retouching direction - deliver retouching notes for all photography
- Review and give feedback on retouching of all images
- Work closely with retoucher to align on standards/direction
- Approve final shots
Graphic Design:
- Ability to translate complex design challenges into clear, customer friendly experiences
- Discerning eye for photo editing, cropping and compositing
- Expert Photoshop, InDesign, and Illustrator skills, Sketch
- Advanced level of proficiency in all other Adobe CC
- Passion and understanding of ecommerce, UX, and marketing best practices
- Understanding of the capabilities and best practices relating to the use of front-end Web technologies, including HTML, CSS, JavaScript
- Q & A site daily
- Review and update style guide crop photography guidelines
- Collaborate with the marketing team to leverage analytics insights and incorporate feedback into creative decision making to meet goals
- Develop, improve, and propose new initiatives & ideas to elevate the site & communications assets on an ongoing basis
- Oversee & execute graphic design of digital assets on social, web, email, etc.
Qualifications
- BFA (or equivalent degree specializing in design/fine art or related industry)
- 5 years of ecommerce experience in an ecommerce-based consumer-driven environment, preferably in CPG/retail
- 3 years of web-based graphic design experience
- 2 years of on-set experience art directing stills & lifestyle photography shoots
- Proficient in Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, and Premiere.
- Strong typographic and digital design capabilities required
- Experience working with Shopify preferred
- Video editing skills preferred
- Must be able to execute color correcting and photo editing if needed
- Collaborative by nature. Able to partner with internal and external partners to achieve organization and department goals efficiently and effectively
- Ability to successfully multitask and prioritize among running projects
- Ability to perform under pressure and meet tight deadlines
- Experience with motion graphics, animation and designing for social
- Excellent communication skills, both written and verbal
- Budget planning & management