Content Manager

Nano Dimension (Nasdaq: NNDM) is a leading electronics provider that is disrupting, reshaping, and defining the future of Additively Manufactured Electronics (AME), and is a pioneer in the electronics industry, offering a revolutionary one-of-a-kind product.

The company is in a stage of rapid growth; joining now will give you the unique opportunity to leave your mark on the future of electronics and lead significant impact. At Nano Dimension, you will have a chance to collaborate with exceptional professionals with a broad set of skills to redefine the way electronics are created.

Reporting to the Director, Marketing Operations, this position re-imagines Nano Dimension’s content strategy to meet evolving customer engagement behavior. This person will develop dynamic editorial and creative content that breaks through crowded landscapes, captures the attention of potential customers and drives leads. The ideal candidate will be a strong digital media strategist, with a deep understanding of how to execute content that addresses customer pain points, works fluently in coordinated multi-channel campaigns and helps shorten sales cycles.

An excellent writer and creative problem solver, this person will develop thought leadership, research and product content across multiple media. They will own the planning, creation, and publishing of relevant content and work with subject matter experts, product developers design teams, and demand generation to engage Nano Dimension’s buyer personas, leveraging multiple digital channels and creative formats.

Responsibilities

• Develop and execute Nano Dimension’s global content marketing strategy across key customer/prospect segments, solution categories and corporate priorities.
• Integrate the company’s value proposition, industry and thought leadership and innovative solutions to ensure content meets marketing strategy and business needs.
• Facilitate and lead cross-functional and cross-department groups to ideate, source, develop and optimize content to meet business priorities and goals for growth.
• Lead for planning, developing and delivering on content calendar to support thought leadership, lead/demand generation and customer engagement programs, including but not limited to:
• Buyer Journey & Lead Nurture Content – responsible for creation, curation and management/maintenance of content for different stages of buyer journey.
• Paid Media Content - manage and support paid media relationships, including partnering with internal thought leaders and managing external writers/creators.
• Employee Newsletters – manage the production of Nano Dimension’s monthly newsletters to internal employees, including content sourcing and curation and newsletter distribution (using marketing automation tool).
• Thought Leadership Content – co-lead (with Director of Marketing Operations) in ideating, sourcing, developing and delivering thought leadership content that speaks to corporate priorities, addresses industry challenges and identifies customer needs.
• Product Content – partner with Product teams to support product explainers that drive consideration and nurture leads.
• Lead for publishing on Nano Dimension’s content blog, sourcing and curating new content from media coverage, thought leadership content, customer case studies and other content sources.
• Partner with digital and regional marketing on multi-channel amplification efforts to tailor and distribute content to target audiences, driving engagement and action.
• Help provide metrics and ROI (Return on Investment) for content marketing activities
• Optimize content and completed projects based on performance metrics.

Skills & Attributes

• Clean & Crisp Content – Serve as an exemplary writer, consistent with Nano Dimension’s tone and mission. You write clean, concise and polished copy.
• Strategic Agility – Enable Nano Dimension to remain competitive by exploring, proposing and adapting innovative ideas necessary to support Nano Dimension’s long-term organizational goals.
• Industry Savant - Stay up to date with the latest industry trends and customer challenges to drive more effective & compelling content.
• Impact Communicator – Proactively communicate with all stakeholders effectively to maintain efficient & timely content creation and delivery.
• Team Player & Trustworthy Partner – Can quickly find common ground and solve problems for the organization's good with a minimal amount of noise. Authentically gains the trust and support of peers.
• Highly motivated relationship-builder, comfortable with leading end-to-end projects, establishing new processes, and undaunted by the constant change that comes with a rapidly expanding company.
• Industry Familiarity – Knowledge of the market, industry trends, and customer needs/pain points is considered a plus.

Education And Experience

• Five plus years’ experience in content marketing, creation and amplification in a corporate or agency setting, including B2B solutions and services.
• Experience with marketing automation tools. Experience running large scope projects with cross-over to other departments and large teams.