Marketing Coordinator

POSITION OVERVIEW

At NaturesPlus, our employees are our biggest asset- a fun, dedicated and talented team of research & development, sales, marketers, and doers who move our business forward, making us one of the premier companies in the Vitamin & Supplement industry in both US and global markets.

We look for the most talented in the business and offer an environment in which individuals can excel and build upon their diversified strengths to deliver their personal best. We are currently looking for a highly motivated, organized Marketing Coordinator.

The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Working closely with the Director of Marketing, the Marketing Coordinator will help establish strategic direction for content development and create, integrate, disseminate, measure and repurpose content through all channels including web, social media, eblast, etc.

We are looking for someone who is a team-spirited, skilled, creative thinker and doer. If you can grasp project requirements quickly, wear many hats and offer valuable insight, we'd like to meet you.

RESPONSIBILITIES

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Work with management to plan and coordinate various initiatives and events such as publicity events, launches and more
• Stay on top of social trends and features such as Facebook live, Instagram stories, etc.
• Create relationships with potential brands for co-branded promotions.
• Generate and analyze month end reports
• Promotional & new product launch support
• Sales meeting & retail event support
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Handle all weekly merchandising requests
• Sales rep & retailer support as needed

REQUIREMENTS

• Bachelor's degree with 2 years' experience in a marketing environment
• Past work experience as a marketing coordinator or similar role
• Knowledge of traditional, digital, content & social media marketing
• Excellent verbal and written communication skills
• Strong organizational and project management skills
• Proficiency with Microsoft Office applications, including Outlook, Word, PowerPoint & Excel
• Excellent social media knowledge
• Background in nutrition or supplement industry a plus
• Enthusiastic about working collaboratively and individually
• Strong attention to detail and ability to work under tight deadlines
• Passionate and dedicated
• Sales force support
• Strong people skills