What are the responsibilities and job description for the Consumer Insights Associate Manager - Innovation position at Nature's Way?
Welcome to a better way, an authentic way. Welcome to Nature’s Way.
Inside our minds, inside our hearts, inside our business, inside our bottles.
Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.
People TRUST
- Our products to be the gold standard
- Our words to be true
- Our claims to be honest,
- Our actions to have integrity.
Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.
It’s the best way. The right way. The only way. Nature’s Way.
Be a part of helping people live healthy lives as our new Consumer Insights Associate Manager - Innovation
Nature’s Way is looking for a Consumer Insights Associate Manager – Innovation to join our Consumer Insights team! You will join a team looking to inspire the organization with strategic and actionable insights that help build and grow our brands, enabling them to break through in a highly competitive and fragmented environment.
Essential Duties and Responsibilities:
In this role, you will act as a strategic partner to the innovation project team to uncover, develop and launch breakthrough innovation that places consumer needs at the center. You will study consumer behavior and market trends to uncover areas of opportunity, develop POVs and hypotheses to guide ideation, and facilitate consumer studies that will result in a strong pipeline delivering on business objectives.
Partner closely cross functional teams through commercialization of existing breakthrough innovation projects and future validated ideas to deliver commercially and financially viable product platforms.
Help build and activate frameworks and capabilities that will unlock deep understanding of relevant consumer, cultural and competitive trends to inform the innovation pipeline.
Help identify a pipeline of fresh business building ideas that drive incremental growth for our portfolio. This includes product and packaging in current and future contiguous categories.
Lead development of innovation learning plans to uncover unmet consumer needs, evaluate concept potential and assess product experiences, and optimize launch execution using a combination of traditional and lean experimental methods.
Find synergies and gaps in learning plans and/or improve the research planning process.
Own relationships with primary research partners to help design, execute and deliver insightful research reports that meet strategic business objectives.
Proactively uncover innovative research methods and continuously improve current methods to enable quicker, consumer-informed decision making.
Consistently deliver findings in an engaging and impactful manner, cutting through the complex to tell a simple, compelling narrative to influence consumer informed action.
Education and Experience:
Bachelor’s degree in business, marketing, psychology, economics or related area of study or combination of education and/or related work experience
Minimum 2 years insights / strategy / research / analytics / psychology experience preferred
Experience conducting primary research (qualitative and quantitative) and synthesizing information from syndicated sources (Nielsen, Mintel, etc.)
Proven project planning, organizational and communication skills with the ability to balance multiple projects with competing deadlines and has a bias to action
Demonstrated comfort and openness with adapting or pivoting when change is required and ability to thrive in ambiguous environments
A team player, who thrives on working collaboratively, inspiring others, and bringing out the best in the wider team.
Passion for innovation, driven by curiosity and the desire to serve consumer needs.
Strong communication skills, verbal and written, with the ability to influence business and cross-functional teams.
As a Nature’s Way employee, you’ll enjoy a wide variety of benefits that offer the support you need to truly live what you believe.
All benefits are effective on day 1 of employment.
Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.
Dental Delta Dental PPO & an option to select an enhanced dental plan.
Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage
Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
You’ll also enjoy a variety of other benefits that support your long-term health and wellness:
- Company provided short-term & long-term disability
- Life and AD&D insurance
- Flexible spending accounts
- Voluntary critical illness & accident coverage
- New parent phase-in program & paternity leave
- Educational assistance reimbursement
- Product discounts & a wellness program
Start Helping People live Healthy lives today!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
