What are the responsibilities and job description for the Digital Design Manager position at Nature's Way?
Welcome to a better way, an authentic way. Welcome to Nature’s Way.
Inside our minds, inside our hearts, inside our business, inside our bottles.
Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.
People TRUST
- Our products to be the gold standard
- Our words to be true
- Our claims to be honest,
- Our actions to have integrity.
Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.
It’s the best way. The right way. The only way. Nature’s Way.
Be a part of helping people live healthy lives as our new Digital Design Manager.
SUMMARY
We are seeking a Digital Design Manager to co-lead the creative team as well as drive the development of high-quality, effective digital content. In this role, you will be responsible for creating content for our digital channels inclusive of direct-to-consumer (DTC) to bring the brand to life through storytelling via our website, email/SMS marketing, social media, eTail media and other digital marketing channels. You will work closely with the marketing team to develop content strategies that drive engagement, build brand awareness, and improve customer retention. This role also drives optimization within the existing Product Information and Content Management systems with support from the eCommerce team. Ideal candidate will have a minimum of five years of digital design and management experience.
If you are passionate about pushing the boundaries of digital design and possess a keen sense of creative vision, join our team and contribute to creating visually impactful digital experiences that resonate with our audience.
This role is hybrid out of our Minneapolis office.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop and execute content strategies for DTC sales channels, including website, video content, email/SMS marketing, social media, eTail media and other digital marketing channels.
- Demonstrate a breadth of design skills in digital media, eComm and direct-to-consumer
- Work within brand guidelines to deliver brand consistent creative that propels the brand forward and differentiates within the category.
- Ability to effectively lead and develop a team of designers and copywriters
- Strong grasp on our consumer, the competitive landscape in digital channels, and historical learnings in order to advocate for strategic creative within the organization.
- Present design concepts and design thinking to cross-functional team including marketing, sales, and executive leadership and gain alignment and approvals.
- Set priorities and be accountable from concept to final design delivery.
- Partner with Regulatory and Legal ensuring consumer-facing content is approved.
- Hungry to learn and grow self and others!
SUPERVISORY RESPONSIBILITIES
This role has supervisory responsibilities.
EDUCATION and/or EXPERIENCE
- Bachelor's degree (preferably in Graphic Design)
- Preferred 7-10 years of professional experience in marketing/creative agency services
- Minimum 5 years of professional experience with digital media/eComm content/web design
- Experience in developing content strategies that drive engagement, build brand awareness, and improve customer retention.
- Demonstrated success in developing high-quality, engaging content for DTC sales channels, including website, loyalty marketing, social media, video content and other digital marketing channels.
- Experience working with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dimension, Adobe XD),
Microsoft Office (Outlook, Excel, PowerPoint) - Opportunistic and looking for ways to optimize creative processes and efficiencies of creative development.
- Minimum of 4-5 years of experience in digital retail, specifically content management and site merchandising
- Strong project management skills, with experience in managing content development from ideation to publication including working with agency and freelance/contractor partners.
- Excellent analytical skills and the ability to use data to drive decision-making.
- Must be able to work cross-functionally and communicate effectively with internal and external stakeholders.
- Experience working with Product Information and Content Management systems.
- Experience with Google Analytics, tagging, SEO, heat mapping tools, and A/B testing platforms is a plus.
- Experience in a Shopify environment is a plus.
- Experience in the vitamin and supplement industry is a plus.
All benefits are effective on day 1 of employment.
Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.
Dental Delta Dental PPO & an option to select an enhanced dental plan.
Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage
Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
You’ll also enjoy a variety of other benefits that support your long-term health and wellness:
- Company provided short-term & long-term disability
- Life and AD&D insurance
- Flexible spending accounts
- Voluntary critical illness & accident coverage
- New parent phase-in program & paternity leave
- Educational assistance reimbursement
- Product discounts & a wellness program
Start Helping People live Healthy lives today!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
