Social Media & Public Relations Specialist

These days, anyone with an internet connection can have a voice. That oversaturates things. Fast.

At Nebo, we believe in bringing a human-centered approach to social media marketing & public relations. Our goal is to help brands stand out in a meaningful and impactful way. If you're part storyteller, part creative, and have one eye on your FYP and the other on the wire, DM us. We want to talk.

A social media & PR specialist at Nebo is ready to take a client's goals and build a strategy to bring their story to life. To be successful, you'll need to be able to juggle the balance of social and public relations. You'll know that the story is more important than the medium. And you'll get over-the-moon excited about the ever-evolving social media and PR landscapes. If this sounds like you, DM us, because you may be a good fit for our team.

Life at Nebo

Nebo is a human-centered agency built on a culture of respect, professional growth, and care for every employee. We’re committed to doing great work, and never settling for “good enough.” The work is challenging and exciting, and that’s the way we like it. Nebo is located in West Atlanta at the heart of the Southeast’s digital, startup, and marketing scenes, and provides hybrid in-office/remote work designed to fit your needs.

Duties

• Develop and implement integrated social media and public relations strategies to affect metrics like brand awareness, engagement, and brand sentiment
• Draft compelling social media posts, press releases, media pitches, and other engaging materials
• Coordinate media outreach efforts to secure placements in relevant publications, websites, and broadcast outlets
• Serve as the point of contact for client media inquiries, press releases, and interview requests, and cultivate relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage and positive publicity for clients
• Own stellar organic social campaigns from start to finish, including ideating for Editorial Calendars in line with strategy, creative (direction), optimization, and reporting
• Work with our copy, creative, paid media, and other teams to concept and bring to life amazing social media marketing campaigns
• Monitor and analyze social media metrics and KPIs to track performance, identify trends, and optimize content strategies for maximum impact and reach

Skills and Experience

• 3 years of social media and public relations experience (required)
• Experience strategizing and implementing integrated campaigns, comfortable presenting strategies to clients (either external or internal clients)
• Strong writing, editing, and communication skills, with the ability to craft compelling messaging for different audiences and channels
• Strong understanding of social media platforms, algorithms, and best practices, with hands-on experience managing business accounts on Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Experience with PR and social media reporting and management tools such as Sprout Social, HootSuite, Brandwatch, Muck Rack, Cision, Tagger, Sprinkler
• Loves dogs and maybe even beer

We are working fully hybrid, meaning you can blend working from home or in-office as you please. Because of the nature of this position, with occasional in-person requirements like press events or shoot days, our preference goes out to someone in the larger Atlanta area.