Job Posting for Marketing Manager at Neosho Freeman Family YMCA
YMCA
Snow Mountain Ranch YMCA
Location
PO Box 169
Winter Park, CO 80482-0169
Salary
$55,000.00
$60,000.00
Seeking a marketing professional to join the Marketing & Communications team at YMCA of the Rockies, based out of Snow Mountain Ranch.
Job Description
This position supports the work of the YMCA of the Rockies, which operates a mission-based family and group conference and retreat center, serving more than 225,000 guests) annually. The Marketing Manager will work with the Marketing Team to develop effective strategies to promote YMCA of the Rockies (Estes Park Center, Snow Mountain Ranch, and Camp Chief Ouray) through ideation, implementation, and tracking of our paid media programs. The Marketing Manager will also serve as marketing and communications lead for Snow Mountain Ranch, maintaining relationships with internal stakeholders and working closely with their associated teams and visiting media guests. This position will also function as part of our crisis communications response team.
Qualifications
Three years of experience in a marketing / communications role in the hospitality industry
Top-notch writing, editing and proofreading skills
Passion for and mastery of paid media programs
Creative prowess to establish and drive marketing and communications strategies to reach specific audiences
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising
Photography and/or graphic design experience, a plus
Self-driven and able to navigate fast-moving, complicated environments
Ability to juggle and prioritize multiple tasks to meet deadlines
Ability to develop positive, supportive, and effective working relationships with internal and external stakeholders
Must comply with Association service principles and service standards
Possess a valid, USA state issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles
Ability to work cooperatively with others in a diverse environment
Support the Association safety program
Promote safe work practices and a safe environment for guests, members and staff
Essential Functions
Lead and support implementation of YMCA of the Rockies paid marketing strategies
Innovate seasonal campaigns to boost booking and membership goals and drive revenue
Measure and optimize our paid marketing using various dashboards and analytics
Manage media and agency partnerships
Serve as marketing team’s point person for all things Snow Mountain Ranch for internal stakeholders and media
Write advertising, website, and social media copy
Collaborate with Social Media Strategist to ensure external communications and social media content align.
Possess a geek-level obsession with KPIs and an ability to make strategic, data-based decisions
Ensure all marketing materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards.
Function as part of the AssociatiAon Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees.
Work with staff to continually develop marketing programs and advertising packages that further the mission of the YMCA of the Rockies.
Possess a valid, USA state issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles
Salary.com Estimation for Marketing Manager in Winter Park, CO
$114,522 to $154,842
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