What are the responsibilities and job description for the Customer Marketing Specialist position at Netskope?
About Netskope
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.
As a Customer Marketing team member, you will be a hands-on partner in planning, promoting, and executing highly effective and engaging customer marketing programs from end-to-end. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and can effectively orchestrate many moving parts.
You will work closely with cross functional teams like Customer Experience, Campaigns, Product Marketing, and Community to help deliver a great customer experience and drive retention, customer stickiness, and lifetime value.
This role reports into the Customer Marketing Manager on the Corporate Marketing team. A remote posting is suitable, but must be based in the U.S. or Canada.
Responsibilities:
- Manage a global customer communication calendar to ensure we are prioritizing, segmenting, and delivering the right message at the right time to our install base
- Deliver monthly customer communications such as newsletters, release notes, and webinar promotions
- Work cross-functionally with Product Marketing, Partner Marketing, Customer Experience, and Campaigns to ensure all market relevant content is surfaced to customers in the right way
- Support the Customer Experience teams to build out scalable education programs to decrease 1-to-1 support and improve customer lifetime value
- Assist in executing personalized customer engagement and upsell programs for Netskope's global customer base to help them successfully leverage and grow their use of the Netskope platform
- Ensure that customer programs are demonstrably growing in line with KPI's
Job Requirements:
- 2 years experience in a customer marketing or campaign role
- B2B experience required
- SaaS company experience preferred
- Security and/or Networking (IT/technology industry) experience is a plus
- Experience in agile work environments is a plus
- Experience running multi-channel marketing campaigns and an understanding of customer journey mapping
- Familiar with B2B marketing tools (Salesforce, Marketo, Terminus, ON24)
- A self-starter attitude and team player, able to accept direction, and work independently
- A positive attitude with adaptability in a fast-paced work environment
- Results-oriented
- Strong communication and collaboration skills
- Strong attention to detail
Education:
- Bachelor's Degree
#LI-AF1
Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.