Job Posting for Paid Search Strategist at New Breed

Paid Search Strategist

Hi, we’re New Breed.

We’re the premier revenue performance management partner for the world’s fastest-growing companies. The first ever 3-time HubSpot North American Partner of the Year, we’re pushing the digital marketing and sales space forward. As we grow our teams, we’re seeking elite and driven individuals to join our mission and help companies acquire better, expand faster, and retain longer with New Breed products and services.

In this role, you will work with the rest of the Search team to determine the most important opportunities for our clients to drive their ROI. You will manage all paid campaigns primarily on Google Ads, LinkedIn, and Meta, as well as other search and display marketing platforms for your assigned portfolio of accounts.

The Day-to-Day

You’ll collaborate with your internal account teams to drive effective, innovative, and cohesive inbound strategies.As a paid advertising subject matter expert, you’ll partner within your portfolio of B2B accounts to maximize ROI, drive traffic, and increase customers.
You’ll provide strategic recommendations and execute paid social, search, display, and video strategies for keyword opportunities, campaign structuring, targeting, and other facets of digital media in accordance with client goals.
You’ll proactively monitor performance, adjust bids and budgets, and test/iterate to generate leads and results.
Develop performance reports to track and analyze website analytics and paid advertising campaigns’ effectiveness.
Track campaign expenses and client cross-channel budgets to resolve discrepancies and ensure proper spend levels daily and monthly.
Optimize copy and landing pages for paid search engine marketing campaigns.
Collaborate with the content team to create high-quality content using inbound methodologies to target relevant keywords.

Within 30 Days You Will

Participate in our robust New Breed onboarding process and role-based training. We’re excited to support your success starting Day 1.
Dig into our tech stack and get established with our search and paid advertising tools.
Get to know the SEO and Paid Search team plus our broader Services team members.
Learn the ropes from your senior team members while shadowing them on client calls and completing client work with their guidance.
Post onboarding and shadowing, you’ll begin to build your own account portfolio.

Within 60 Days You Will

Have a portfolio of client projects to review/optimize existing campaigns and further develop strategy for upcoming priorities.
Join client calls to lead the review of campaign performance and recommendations.
Support clients directly on:
- Developing a paid search campaign strategy
- Executing and optimizing paid advertising campaigns
- Reporting and analytics
- Project managing Paid Premier Services accounts

Within 1 Year You Will

Work with your manager to identify and develop new continued learning and training opportunities.
Improve process inefficiencies to improve the client journey and internal productivity.
Actively contribute to New Breed’s blog highlighting thought leadership in paid advertising.

Who You Are

You have 2-3 years of proven work in PPC / digital media for both Paid Search and Paid Social. ABM/Programmatic knowledge is a plus!
You have demonstrated experience in digital media planning, managing, and optimizing resulting in high ROI, conversion rates, or other KPIs.
You have successfully managed paid advertising campaigns across Google Ads, LinkedIn, and Meta.
You’re proficient in measuring PPC efforts using Google Analytics (GA4), Google Search Console and Google Tag Manager.
You possess strong and prompt communication skills to ensure seamless coordination among team members and stakeholders.
You have superior time management abilities to meet high-volume deadlines.
Strong knowledge of other acquisition and retention channels, including but not limited to: organic social media, email marketing, content marketing, and CRO.

Where You’ll Work

You'll work fully remotely from one of these states: Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, or Vermont.

If you’re local to Burlington, VT you can spend your day on our state-of-the-art campus on the shores of Lake Champlain. We offer in-office, fully remote, and hybrid work options for all team members.

About New Breed
New Breed combines the speed of a start-up, the strategic thinking of a consultancy, the creativity of an agency, and the technology of a digital marketing company all under one roof. We own the entire marketing and sales process on behalf of our clients from demand generation to closing the sale. Through our inbound expertise, proprietary assets, and deeply integrated systems, we close the loop between buyers and the products they need. Join us and make a direct impact on some of the world's fastest-growing technology and software companies.

Our Commitment to You
We’re a community dedicated to expanding our own experiences, learning, and growing based on the following belief: Individuals can realize their full potential only when given the freedom to apply the full breadth of their unique life experiences to their work; therefore, it is our responsibility to reflect, support and advance this diversity.

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$121,741 to $152,033

Paid Search Strategist

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