The Ecommerce Content Coordinator is responsible for driving the online editorial and product content to maximize revenue while successfully communicating the brand image. Additionally, this role is accountable for planning and implementing all product content from naming, descriptions, category assignments, and imagery for NEC.com.
Responsibilities
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Manage Ecommerce samples:
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Receive, track & submit samples for brand standards/creative needs
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Daily product launches:
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Manage enrichment, page updates and the planning of both to showcase relevant programs
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Proactively inform social media team of delays of launches in a timely and efficient manner
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Handle upon-clinch championship product launches, inventory preparation and product updates as needed
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Work with Ecommerce merchandising team to manage the product calendar to avoid delays/shifts in the calendar where possible (launch dates, inventory availability, image approvals)
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Take ownership of on-site product content to continuously improve the website experience throughout user journeys & navigation, feeding into content and layout discussions
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Work collaboratively with relevant teams to ensure all editorial and product content is up to date, accurate, SEO optimized and on brand
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Manage the adjustment of products as needed based on findings and previous issues
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Manage onsite search recommendations & category sort
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Report on and monitor content and product performance, identify opportunities, take action on poor performers
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Collaborate with marketing team to ensure product strategies are supported by the digital marketing strategy
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Keeps all sensitive matters confidential
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Other duties as assigned
Knowledge, Skills, & Abilities
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Analytical and data driven, Google Analytics knowledge preferred
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Ability to take direction from senior manager and provide multiple solutions
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Ability to prioritize with tight deadlines and follow through
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Ability to think outside the box and awareness of digital trends
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Extremely detail oriented, well organized, strong problem solving skills
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Team player with positive “can-do” attitude and desire to learn
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Strong verbal and written communication
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An understanding of customer priorities and ability to strive to exceed expectations
Education and Experience
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Bachelor’s degree in Marketing, Advertising, Journalism or related field required. Additional experience will be considered in Lieu of degree.
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One (1) – Three (3) years’ experience in an Ecommerce role required. Experience within the fashion industry preferred.
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Previous experience working within Shopify preferred
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Good working knowledge of Microsoft Office Suite – advanced level excel
Travel Requirement
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0% to 5%; domestic and/or global
New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.
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