The Digital Marketing Specialist assists in maintaining and managing the company's digital marketing properties, digital marketing campaigns, and analytics. The Digital Marketing Specialist assists in analyzing market data to help shape future marketing strategies, creates reports on the growth and analytics of campaigns, and works with outside vendors to supplement the work as needed.
Key Responsibilities
RESULTS
Critical 55%
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Leads in planning and executing web, SEO/SEM, database marketing, email campaigns, and display advertising campaigns.
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Leads in measuring and reporting performance of all digital marketing campaigns and presents optimization recommendations against department and company goals.
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Maintains, manages, and optimizes company digital marketing properties including website, customer portal, mobile application, and CRM.
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Evaluates end-to-end user and customer experience across multiple channels and customer touch points.
Productivity / Job Knowledge 20%
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Assists dealers and sales team with requests in a timely and professional manner.
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Manages and maintains the company's customer databases and presents optimization recommendations for the same.
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Assists in the daily management of company's Salesforce account.
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Compiles value added data in an organized, easy-to-read format.
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Monitors website traffic and behavior through Google Analytics and Hotjar, while identifying areas for improvement.
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Manages small portfolio of third-party vendors.
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Assists with other organization projects and events on an as-needed basis.
Dependability 15%
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Demonstrates a good attendance record; is aware of the impact that missing work will have on the customer as well as co-workers.
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Completes goals/projects on time or ahead of schedule.
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Responds to work assignments and requests by being cooperative and available.
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Follows through and meets commitments.
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Available as a resource to subordinates and/or peers.
Safety 10%
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Follows safety procedures, protocols, policies, and adheres to all SAFESTART concepts, and acts when others are not holding themselves accountable.
Total 100%
CORE VALUES
Act Like an Owner. 20%
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Leads by example and takes ownership in everything you do and or say.
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If you see something, say something and follow through until it's right.
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Treats others with respect and kindness.
Be Interested. Stay Interested. 20%
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Isn’t complacent. Seizes opportunities to learn by participating in activities to increase understanding.
Create Change. Start With Yourself. 20%
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Asks "why", is open-minded, and challenges the status quo.
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Leads and supports changes for the sake of improvement.
Seek New Perspectives. 20%
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Seeks new perspectives from all available sources to challenge your own, and brings them into your decision making process.
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Involves all stakeholders in making decisions. Is open to input from all sources.
Fail Fast. Learn Fast. 20%
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Considers long and short-term outcomes when making decisions.
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Is fearless.
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Readily admits mistakes.
Total 100%
Requirements
Qualifications and Essential Skills:
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Bachelor's degree in Marketing, or related field, and a minimum of two (2) to three (3) years of related experience and/or training; or equivalent combination of education and experience.
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Experience with defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram forms and dealing with several abstract and concrete variables.
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Computer skills including MS Office products, Salesforce and other software tools appropriate for the position.
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Ability to compose advertising, reports, business correspondence, procedure manuals, and other various marketing communications.
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An awesome communicator that can effectively give presentations and create supporting visual tools to enhance messaging.
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Ability to effectively respond to questions from groups of managers, clients, customers, and the general public.
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Experience with HubSpot is desired.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit and interface with computer systems while maintaining a high level of concentration. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is occasionally required to use hands/fingers to handle or feel. The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 25 pounds of files or supplies. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the office work environment is usually quiet. Employee may be exposed to shop environment while distributing documents to shop area. When on shop floor, employee will be required to wear safety glasses at all times, steel-toed footwear and ear protection when job demands presence in areas outside safety zones, and gloves when handling material.