What are the responsibilities and job description for the Digital Content Producer (FT) position at Nexstar Broadcasting?
PIX11 News is looking for a full-time passionate, talented and hard-working digital producer to help manage PIX11.com and its social platforms.
The ideal candidate will have a passion for breaking news as well as for the tri-state area, while also being an expert in SEO, social media and other tools to grow PIX11’s digital audience while increasing page views.
The right person for this job will be able to produce fast, compelling and accurate content, and help take PIX11.com to the next level as an important source for news and video with a strong local focus.
This role will include morning, evening and weekend shifts.
The position’s chief responsibilities require that the producer:
- Be able to work in a fast-paced environment; break news both quickly and accurately. Producers are expected to write multiple stories daily, and pivot to bigger/breaking stories as needed.
- Be proactive in content discovery, keep abreast of breaking local news and have a pulse on stories that are important to the PIX11 audience.
- Use social media and other sources to track development of stories.
- Copy edit, keeping in mind both grammar and AP style.
- Post engaging content on social media accounts for breaking news and story promotion (Facebook, Twitter, Instagram), as well as write and send mobile and desktop pushes. Using language that drives traffic while not coming off as “clickbait” is key.
- Publish video segments from newscasts.
- Post stories and videos to PIX11.com with an eye toward compelling presentation and best SEO practices. Ability to write strong headlines is essential.
- Have knowledge of SEO and website optimization with a demonstrated track record of generating page views.
Requirements and skills
- Minimum of 2-3 years of reporting or web production experience, or similar work in print or television newsrooms.
- Ability to work professionally with station staff to put out the best possible digital product. Applicants should have the ability to be both an independent self starter and work with others - including fellow digital producers, assignment editors, reporters and TV producers.
- Passion for the news, digital presentation and a commitment to fairness and accuracy.
- Curiosity about the latest digital tools and a willingness to experiment with new ways to tell stories and reach a wider audience.
- Knowledge of the following tools is a plus: WordPress, Crowdtangle, Dataminr, Google Analytics.
At time of application, please be prepared to show at least three writing samples.